Hello Kitty Hits the Gym for New Limited Edition Activewear Collab Collection

Japanese fitness brand CRONOS and Sanrio have teamed up for a new activewear collection that sees Hello Kitty pumping iron as she hits the gym.

Japanese fitness brand CRONOS and Sanrio have teamed up for a new activewear collection that sees Hello Kitty pumping iron as she hits the gym.

Sanrio and Bandai have officially teamed up to create a new interactive Pompompurin plush created specifically for his 30th anniversary, packing around 70 completely new voice lines into a cute new commemorative design.

Sanrio has brought part of one of its cutest Japanese merchandise collections to the US, transforming five of its most popular characters into fuzzy, candy-loving monsters.

Sanrio has revealed a huge new merchandise collection that sends Hello Kitty and several of her friends into a world filled with chocolate, sweets and appropriately adorable dessert-inspired accessories.

MINISO has revealed a new Hello Kitty and Friends x The Powerpuff Girls collection that brings together Sanrio's cutest characters and Townsville's superhero trio across a colorful new range of collectibles.

Sanrio US has launched a new curated collection of six of Blue Sky Clayworks' best Hello Kitty and Friends Halloween ceramics, featuring haunted trees, pumpkin cafés, trick-or-treating characters and one particularly mischievous Kuromi candy bowl.

ANNA SUI has joined Pompompurin's 30th anniversary celebrations with a new accessories collection that gives Sanrio's golden retriever a more formal, grown-up makeover.

Japanese loungewear brand SNIDEL HOME has revealed its first collaboration with Cinnamoroll, giving the hugely popular Sanrio character a dreamy new look inspired by a star-filled night sky.