Luxury fashion house MCM has unveiled a brand-new collaboration with Hello Kitty, bringing the globally loved Sanrio character back for a second premium capsule collection following the success of the pair's first collaboration in 2024.
Sanrio is embracing the return of Heisei-era fashion with a brand-new "Gal Collection" that sees My Melody, Kuromi and Hello Kitty come together in a colorful merchandise lineup inspired by one of Japan's most iconic fashion trends.
FamilyMart has officially launched a third wave of exclusive goods based on the Piapro Characters x Sanrio Characters collaboration, offering fans a new summer-themed collection to pick up.
Sanrio has officially unveiled PomFes, a brand-new festival dedicated to Pompompurin that will celebrate his 30th anniversary and recent victory in the 2026 Sanrio Character Ranking.
Godzilla and Sanrio have revealed a brand-new collaborative merch collection, bringing some of Sanrio's most popular characters into the world of the King of the Monsters through a series of adorable designs.
Sanrio has unveiled an adorable new plush collection called "Kawaii YumYum MART," which transforms its most popular characters into playful food-inspired plush toys.
mofusand and Sanrio are teaming up once again for a charming new collaboration that transforms the popular "Kiramekko" plush accessories into an irresistibly cute crossover collection.
Sanrio and lifestyle brand SWIMMER are expanding their popular collaboration with a new collection of travel-themed accessories designed to make every outing a little cuter this summer.