Sanrio Teams Up With Baskin-Robbins for Exclusive Girls’ Day Collaboration
Reservations have officially begun for a new seasonal collaboration between Baskin-Robbins and Sanrio to celebrate Hinamatsuri.
Tag Sanrio
Tangle Teezer Announces Adorable New Sanrio Designs
Pre-orders have officially begun for a new collaboration between the British haircare brand Tangle Teezer and Sanrio.
Sanrio Characters Explore the Galaxy in New Space Inspired Merch Collection
Sanrio has officially launched the "Tokimeki Planet Design Series," a new merchandise collection that reimagines popular characters as space explorers.
Evangelion x Hello Kitty Fashion Collection Announced by LOWRYS FARM
Japanese apparel brand Lowrys Farm has announced a new collaboration with Neon Genesis Evangelion and Sanrio to celebrate the popular anime franchise, offering a collection of clothing and accessories featuring Hello Kitty.
Sanrio Launches Pompompurin Train to Celebrate 30th Anniversary
Sanrio has announced the launch of a special wrapping train on the JR Yamanote Line to celebrate the 30th anniversary of its popular character, Pompompurin.
Sanrio Virtual Festival 2026 Announces Artist Lineup and Ticket Sales
A massive new digital music event has been announced that will transform the world of Sanrio into a virtual concert stage.
McDonald’s Japan Launches New Pompompurin Happy Meals
A new toy campaign has launched at McDonald's locations across Japan featuring characters from two major entertainment franchises.
Atlus Announces Persona x Sanrio Collaboration for 30th Anniversary
Atlus has officially announced a collaboration with Sanrio as part of the extensive celebrations for the Persona series' 30th anniversary.
Sanrio Launches Adorable 2026 My Melody Birthday Merch Collection
Sanrio has officially announced the release of a new line of My Melody merchandise to celebrate the character's birthday on January 18.
Sanrio and Godiva Release 2026 Valentine’s Day Gift Sets
Sanrio has officially announced the release of a new collaborative gift set series featuring the chocolate brand Godiva.