Sanrio is getting ready for fall with a new "Autumn Apple Design Series" starring its characters across plushies, bags and everyday accessories inspired by the start of the season.
Sanrio's most popular characters are officially heading into hospitals and clinics with a new medical apparel collection created specifically for healthcare workers.
Sanrio's usually colorful characters are getting a much darker makeover for Halloween 2026, with Hello Kitty, Kuromi and eight other favorites dressed in chains, studs and punk-inspired outfits for an exclusive new prize collection.
Sanrio is teaming up with the American Red Cross for a new campaign that will reward blood donors in the US with exclusive collectibles throughout September.
Sanrio has officially joined forces with New Era and Japanese streetwear retailer HOMEGAME for a new collection of headwear based on three of their most popular characters.
Cinnamoroll is getting a new collection built around all 12 months of the year, with Sanrio releasing a complete series of plush mascot keychains inspired by traditional birthstones.
Olive Young and Sanrio are joining forces for their biggest collaboration to date, with Hello Kitty and her friends taking inspiration from Korean cities, food and fashion across a huge collection of 321 beauty, wellness and lifestyle products.
Sanrio has revealed a new Tenshi Kawaii-inspired jewelry collection featuring My Melody and Kuromi across necklaces, earrings and rings created by Japanese accessory brand White Clover.