Sanrio’s Pochacco Becomes a Waiter for Stylish New Monochrome Cafe

A limited-time Pochacco Cafe will open in both Tokyo and Osaka this July, offering fans a themed dining experience inspired by the popular Sanrio character.

A limited-time Pochacco Cafe will open in both Tokyo and Osaka this July, offering fans a themed dining experience inspired by the popular Sanrio character.

A second collaboration between surfwear brand GOTCHA and Hello Kitty is bringing a wave of summer-themed merchandise to fans, combining beach-inspired fashion with one of Sanrio's most popular characters.

A limited-time Sanrio-themed retail event will take place at Tokyo Character Street within Tokyo Station First Avenue from June 19 to July 2, 2026..

A limited-time retail event celebrating the first collaboration between the internationally recognized character Pingu and Sanrio's Hapidanbui group will take place in Tokyo this summer..

PREMICO, a Japanese company known for combining fine jewelry and accessories with popular anime and character brands, has introduced a new commemorative item honoring the 30th anniversary of Sanrio favorite Pompompurin.

Converse has officially announced a new collaboration with Sanrio’s iconic Hello Kitty, which will see the launch of a special fashion collection.

Sanrio and Honda have announced a new collaborative initiative called the SMILE RIDER PROJECT, a program designed to promote the appeal of motorcycles, motorsports, and traffic safety awareness to younger generations while also engaging a broader audience.

Popular figure manufacturer Good Smile Company has unveiled a new statue based on the “Gyaru Tomie x Hello Kitty” design from the crossover between Sanrio and Junji Ito.