Sanrio is giving several of its most popular characters a sun-kissed summer makeover with a new collection built around pastel swimwear, poolside accessories and plenty of tropical details.
Kuromi and My Melody are bringing some Sanrio style to a new beauty collaboration, appearing across a limited collection of Lash Guardian mascaras with character-themed packaging and colors designed for both upper and lower lashes.
McDonald’s is bringing together two of Japan’s biggest pop culture franchises for its next US Happy Meal promotion, transforming Hello Kitty and her Sanrio friends into some of Toho’s most famous kaiju.
Converse has revealed a new Sanrio collaboration starring Hello Kitty, Kuromi and Pompompurin, transforming its updated All Star sneaker with character-inspired colors, patterns and details throughout each design.
Pompompurin's 30th anniversary celebrations are continuing with a new collection that looks back across the Sanrio character's history while introducing some cute postal-themed collectibles and plush designs.
TOP TOY has revealed a new collection of Hello Kitty plush pendants, dressing the Sanrio icon in a colorful lineup of soft forest-animal costumes for its latest blind box series.
Hot Topic has officially released a new Halloween apparel collection featuring Hello Kitty and her friends in costumes inspired by skeletons, monsters and other spooky seasonal favorites.
Sanrio's Kuromi has teamed up with SHIROHATO's original MCP brand for a new lingerie collaboration that combines subtle character-inspired details with an everyday lace design.