Attack on Titan x Sanrio Merch Collab main

Attack on Titan and Sanrio are joining forces once again for a huge fifth collaboration filled with plush mascots, character artwork and collectibles that bring an unexpectedly cute side to the Survey Corps.

“Attack on Titan x Sanrio Characters Part 5” reunites six established character pairings, with Eren Yeager joining Pochacco, Mikasa Ackerman with Kuromi, Jean Kirstein with Pompompurin, Levi Ackerman with Badtz-Maru, Hange Zoë with Dear Daniel and Erwin Smith with Hello Kitty.

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The pairings are given two very different treatments throughout the collection, starting with a new series of plush mascots that dresses each Attack on Titan character in an oversized costume based on their respective Sanrio partner.

Eren gets Pochacco’s floppy black ears, Mikasa wears Kuromi’s black hood, Jean becomes a particularly sleepy-looking Pompompurin and Levi adopts Badtz-Maru’s familiar spiky black appearance, while Hange and Erwin receive costumes based on Dear Daniel and Hello Kitty.

Each mascot also comes with a small flag-shaped acrylic keychain featuring a symbol connected to its character pairing, giving the plush releases an additional collectible element.

The collection’s newly illustrated full-size character artwork takes a very different approach, dressing the Attack on Titan cast in coordinated black-and-white outfits while they carry large flags dedicated to their Sanrio partners.

It continues a collaboration that dates back to 2021 and has repeatedly matched Attack on Titan characters with Sanrio counterparts, with the previous fourth merchandise release bringing Eren and Pochacco together alongside Levi and Badtz-Maru in much more relaxed loungewear designs.

Part 5 was officially announced on September 9 as one of the 99 announcements released for the first officially recognized Attack on Titan Day, which commemorates the manga beginning serialization on September 9, 2009.

Let’s take a look at the complete new merchandise lineup for this fifth Attack on Titan x Sanrio collaboration!

Kigurumi Mascot with Flag Acrylic Keychain, 6 designs – ¥3,080 each (approximately $20 / £15)

Eren x Pochacco, Mikasa x Kuromi, Jean x Pompompurin, Levi x Badtz-Maru, Hange x Dear Daniel and Erwin x Hello Kitty make up the complete plush lineup.

Style Up Mascot Hello Kitty – ¥3,520 (approximately $23 / £17)

Hello Kitty swaps her usual outfit for Survey Corps gear, complete with the familiar green cloak, harness and boots, while a heart-shaped clip allows the taller mascot to be attached to a bag.

Metallic Badge Set – ¥1,320 (approximately $9 / £6)

This online-exclusive set features Eren with Pochacco and Levi with Badtz-Maru using collaborative character artwork.

Trading Flag-Style Acrylic Keychains, 6 designs – ¥660 each (approximately $4 / £3), or ¥3,960 (approximately $26 / £19) per box

Trading Ticket-Style Cards, 6 designs – ¥550 each (approximately $4 / £3), or ¥3,300 (approximately $21 / £16) per box

Long Clear Poster – ¥1,980 (approximately $13 / £10)

The wide-format poster brings all six Attack on Titan characters together with their Sanrio partners and oversized flags in a single piece of artwork.

Clear Files, 6 designs – ¥550 each (approximately $4 / £3)

Acrylic Stands, 6 designs – ¥2,200 each (approximately $14 / £11)

BIG Acrylic Stands, 6 designs – ¥4,400 each (approximately $29 / £21)

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Die-Cut Smartphone Stickers, 6 designs – ¥550 each (approximately $4 / £3)

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Drawstring Tote Bags with Acrylic Charms, 6 designs – ¥2,970 each (approximately $19 / £14)

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Each bag uses a different color and emblem associated with one of the six pairings, including Pochacco’s ice cream, Kuromi’s skull and Pompompurin’s pudding.

A4 Canvas Boards, 5 designs – ¥5,500 each (approximately $36 / £26)

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The five designs revisit different collaborative illustrations created throughout the history of the Attack on Titan x Sanrio partnership.

5th Anniversary Postcard Set – ¥550 (approximately $4 / £3)

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The commemorative set collects five different pieces of artwork from across the collaboration’s history, celebrating five years since the partnership began.

The collection will make its physical debut at Kiddy Land Omokado in Tokyo from October 23 through November 5, 2026, before expanding to additional locations around Japan.

Kiddy Land Osaka Umeda will carry the range from October 30 through December 21, while JR Nagoya Takashimaya will host it from October 30 through November 10.

Kiddy Land Hiroshima PARCO and Kiddy Land Fukuoka PARCO will both offer the collection from October 30 through November 12.

Purchase limits will apply, with customers restricted to two boxes of each trading product and two examples of other merchandise per character in an attempt to keep the range available to more fans.

Fans unable to visit one of the physical locations will also be able to order the merchandise through the official Animaru online store from October 30 through November 12, although the Metallic Badge Set will be exclusive to the online release.