Sanrio Unveils Adorable New Hello Kitty Matcha Sweets Collection
Sanrio is giving Hello Kitty a delicious makeover this summer with a brand-new “Matcha Sweets” collection inspired by traditional Japanese desserts and drinks.
Tag Sanrio
MCM Announces New Luxury Hello Kitty Fashion Collection
Luxury fashion house MCM has unveiled a brand-new collaboration with Hello Kitty, bringing the globally loved Sanrio character back for a second premium capsule collection following the success of the pair's first collaboration in 2024.
My Melody, Kuromi and Hello Kitty Get a Gyaru Makeover for Sanrio’s Latest Merch Collection
Sanrio is embracing the return of Heisei-era fashion with a brand-new "Gal Collection" that sees My Melody, Kuromi and Hello Kitty come together in a colorful merchandise lineup inspired by one of Japan's most iconic fashion trends.
Hatsune Miku’s Sanrio Collab Returns with Exclusive New Chocolate Mint Collection
FamilyMart has officially launched a third wave of exclusive goods based on the Piapro Characters x Sanrio Characters collaboration, offering fans a new summer-themed collection to pick up.
Sanrio’s Most Popular Character Announces His Own Summer Music Festival
Sanrio has officially unveiled PomFes, a brand-new festival dedicated to Pompompurin that will celebrate his 30th anniversary and recent victory in the 2026 Sanrio Character Ranking.
Adorable New Sanrio x Godzilla Collab Merch Turns Kaiju Into Kawaiiju
Godzilla and Sanrio have revealed a brand-new collaborative merch collection, bringing some of Sanrio's most popular characters into the world of the King of the Monsters through a series of adorable designs.
Sanrio’s New American Diner Plush Collection Serves Up Hello Kitty Burgers, Kuromi Fries and More
Sanrio has unveiled an adorable new plush collection called "Kawaii YumYum MART," which transforms its most popular characters into playful food-inspired plush toys.
Sanrio and mofusand Unveil Adorable New Collab Collection
mofusand and Sanrio are teaming up once again for a charming new collaboration that transforms the popular "Kiramekko" plush accessories into an irresistibly cute crossover collection.
Sanrio’s Cute New Travel Accessory Collection Arrives Just In Time for Summer
Sanrio and lifestyle brand SWIMMER are expanding their popular collaboration with a new collection of travel-themed accessories designed to make every outing a little cuter this summer.
My Melody and Kuromi Star In Sanrio’s New Limited Edition Hair Care Collab Collection
Sanrio favorites My Melody and Kuromi are starring in their first-ever collaboration with John Masters Organics, which will see the launch of a limited collection of hair care essentials inspired by the beloved duo.