Sanrio has launched a colorful new accessory collection, giving four of its most popular characters a soft rainbow makeover across pouches, pass cases and smaller everyday items.
Danganronpa and Sanrio have officially announced a major new collaboration, which will feature new artwork produced by popular illustrator Kei Mochizuki.
Sanrio has announced that Sanrio Games will make its first-ever appearance at Tokyo Game Show 2026, letting fans get hands on with a number of new games whilst enjoying live performances and appearances from Kuromi, Pompompurin and more of their most popular mascots.
Sanrio and Team Japan have announced a new Pompompurin merchandise collaboration that sees the adorable puppy don sportswear whilst trying his hand at a number of different sports.
Sanrio has revealed a new Pompompurin collection celebrating their most popular mascots' 30th anniversary that brings back the retro look of his earliest merchandise from 1996.
Razer and Sanrio are expanding their Pompompurin gaming range with a new Kraken Kitty V2 BT headset that turns the Sanrio favorite's iconic floppy ears and brown beret into part of the headset itself.
Sanrio has added a new tropical Hello Kitty collection to its official US online store, featuring the iconic mascot in both her classic white look and a sun-kissed tan appearance.
Sanrio US has officially released an adorable new cat-themed merch collection that sees some of its most popular characters transformed into soft and fluffy felines.