Essential is celebrating its 50th anniversary with a new collaboration featuring Sanrio Characters across a range of limited-edition hair care products.
A new collaboration between The Apothecary Diaries and Sanrio has been announced, pairing some of the anime's most popular characters with a selection of Sanrio’s well-known mascots for an exclusive collection of merchandise.
Sanrio's Hello Kitty has partnered with Hard Rock Cafe for a new merchandise collaboration that brings together the world-famous icon and the restaurant brand known for combining American dining with music culture.
SEGA has unveiled some seriously cute new SONIC & FRIENDS merchandise, including two adorable mini figure collections based on the series' ongoing Sanrio Characters collaboration.
A limited-time Pochacco Cafe will open in both Tokyo and Osaka this July, offering fans a themed dining experience inspired by the popular Sanrio character.
A second collaboration between surfwear brand GOTCHA and Hello Kitty is bringing a wave of summer-themed merchandise to fans, combining beach-inspired fashion with one of Sanrio's most popular characters.
A limited-time Sanrio-themed retail event will take place at Tokyo Character Street within Tokyo Station First Avenue from June 19 to July 2, 2026..
A limited-time retail event celebrating the first collaboration between the internationally recognized character Pingu and Sanrio's Hapidanbui group will take place in Tokyo this summer..
PREMICO, a Japanese company known for combining fine jewelry and accessories with popular anime and character brands, has introduced a new commemorative item honoring the 30th anniversary of Sanrio favorite Pompompurin.
Converse has officially announced a new collaboration with Sanrio’s iconic Hello Kitty, which will see the launch of a special fashion collection.