Part of Sanrio's popular Chiikawa collaboration collections has officially arrived in the United States, giving American fans a new opportunity to own a range that has previously completely sold out in Japan.
Sanrio has launched a new Halloween plush collection in the US, transforming five of its most popular characters into adorable bats with matching spooky costumes and colorful accessories.
Sanrio has officially revealed a new Christmas-themed merchandise collection that gives Hello Kitty and her friends Lolita-inspired makeovers.
Sanrio is preparing to release a new set of officially licensed Kuromi-themed Nintendo Switch 2 accessories in collaboration with HORI, led by a full-size wireless controller that hides her sidekick Baku behind its analog sticks.
Sanrio and tokidoki have officially unveiled a new food-themed merchandise collection that transforms Hello Kitty and her friends into adorable takeout-inspired designs.
Sanrio has officially launched a new Hello Kitty fashion collaboration with streetwear brand Anti Social Social Club, featuring designs inspired by some of the NFL's most popular teams.
Bandai and Sanrio have officially unveiled an adorable new collection of model kits that lets fans build and display Hello Kitty and her friends in miniature scenes inspired by their everyday lives.
Sanrio has teamed up with Japanese comfortwear brand Ballelite for a new collection of fluffy loungewear featuring some of its most popular characters.