The official Pokémon Center has unveiled a brand-new merchandise collection celebrating the 10th anniversary of Pokémon GO, headlined by the debut of Professor Willow Assistant Pikachu ahead of its in-game appearance.
Bandai Spirits has unveiled the complete prize lineup for a new Ichiban Kuji lottery celebrating the seventh anniversary of Pokémon Masters EX, bringing together fan-favorite Trainers and Pokémon from across the mobile game's history.
A new collaboration is bringing together the worlds of sleep tracking and recovery-focused apparel, with conditioning brand TENTIAL unveiling a special collection inspired by Pokémon Sleep.
New details have emerged for "Pokémon Tales: The Misadventures of Sirfetch’d & Pichu," the upcoming stop-motion animation collaboration between The Pokémon Company International and acclaimed animation studio Aardman.
Nintendo Switch 2 owners will soon have two new ways to carry and protect their hardware thanks to a freshly announced Pokémon-inspired accessory collection from gaming peripheral manufacturer HORI.
The upcoming Pokémon Trading Card Game expansion "Mega Evolution - Pitch Black" is set to introduce a darker collection of Pokémon, strategies, and Mega Evolution Pokémon ex when it arrives later this year.
The Pokémon Company has announced a major summer initiative centered around Mega Rayquaza, bringing new content to both the physical Pokémon Trading Card Game MEGA and the digital Pokémon Trading Card Game Pocket experience.
A new life-size plush of Pokémon's Lilligant has been unveiled by the official Pokémon Center, bringing one of the franchise's most elegant Grass-types to life in impressive fashion.
The PokéPeace POP UP STORE BY FLOWERING will begin touring locations across Japan from June 2026 onward, bringing a cheerful and uplifting shopping experience to fans nationwide..
A major new Pokémon-themed travel campaign has been announced, offering fans a variety of exclusive activities, collectible rewards, and limited-edition merchandise throughout the summer.