Interactive Pokémon Trainer Experience Set to Tour Europe in 2027

A groundbreaking new entertainment project designed to let fans experience the Pokémon world as real-life trainers was officially announced today, May 27, 2026.

A groundbreaking new entertainment project designed to let fans experience the Pokémon world as real-life trainers was officially announced today, May 27, 2026.

The global cosmetics brand Revlon has officially announced a fun new collaboration featuring popular characters from the Pokémon franchise.

A secretive new tabletop experience is officially joining the world of pocket monsters this summer, as The Pokémon Company has officially revealed the release of a new board game for the monster catching franchise.

The Pokémon Company has officially released two brand new plushies featuring the powerful Mega Evolutions of Raichu introduced in the hit action RPG Pokémon Legends: Z-A.

The Pokémon Company has officially revealed a delightful new assortment of snack-time themed goods that will soon go on sale at official Pokémon Center stores.

The Japanese professional baseball team “Yokohama DeNA BayStars” have officially revealed the second wave of exclusive apparel and accessories for their upcoming “Pokémon Baseball Festa 2026” game day.

The Pokémon Company has officially announced plans to implement a new identity verification system utilizing the national “My Number Card” for the Pokémon Card Game in Japan.

Japanese fashion brand GU has officially opened orders for their latest collaboration with the Pokémon franchise.

Bandai's candy toy division, BANDAI CANDY, has announced a new addition to its popular 1/20 scale figure line, POKÉMON SCALE WORLD.
Pokémon has once again teamed up with a prominent Italian fashion label to release a stunning line of collaborative apparel.