Pokémon is giving collectors another reason to celebrate its 30th anniversary, with a special Mewtwo promo card set to be distributed through participating retailers this October.
Pokémon's 30th anniversary celebrations have found a particularly clever new use for Magnemite, filling an entire collection of bedding and loungewear with the floating Electric-type Pokémon as part of a collaboration with Japanese sleep brand NELL.
Pikachu is getting an entire collection to himself for Pokémon's 30th anniversary, with 30 different plush charms capturing the series mascot with a wide range of expressions and personalities.
Pokémon has fully revealed its upcoming 30th anniversary Pikachu figure collection, finally showing the complete 13-design lineup just days before it goes on sale.
The Pokémon TCG has revealed another large wave of cards from its upcoming 30th anniversary expansion, with 15 new Illustration Rare and Special Illustration Rare designs split between bright daytime scenes and a much cooler collection set after dark.
Pokémon is teaming up with Korean food giant CJ CheilJedang for a new 30th anniversary collaboration that turns one of the country's most familiar holiday gifts into something considerably more collectible.
Pokémon Center has revealed a new Halloween collection based on the theme of Zoroark transforming a forest into a colorful world of sweets, illusions and costumed Pokémon.
The Pokémon Company has announced a new collaboration with the Japanese Olympic Committee that will see 59 Pokémon paired with real-world sports for an interactive exhibition opening in Tokyo later this month.