Pokémon and GU Reveal Huge New Outdoor-Inspired Fall Fashion Collection

Japanese fashion retailer GU has announced another collaboration with Pokémon that will see a new outdoor-inspired clothing collection released this fall.

Japanese fashion retailer GU has announced another collaboration with Pokémon that will see a new outdoor-inspired clothing collection released this fall.

Pokémon's 30th anniversary celebrations are continuing with a new collection of metal charms featuring Legendary Pokémon from the Alola, Galar and Paldea regions.

One of Pokémon's most unique pieces of functional merchandise is officially returning, with Japanese character jewelry brand U-TREASURE announcing a re-release for their much sought-after Poké Ball shaped ring holder.

Ditto is taking over bath time in a new collaboration between Pokémon and Korean fragrance brand FORMENT, with the shape-shifting Pokémon inspiring two new scented body-care products.

Pokémon's 30th anniversary celebrations are heading to Alola for the latest "Pokémon Timeless Adventure" collection, with Rowlet, Litten and Popplio taking center stage in a new range themed around rest and relaxation.

Pokémon is officially moving into hair care for a new collaboration with Japanese beauty brand ORBIS that is set to star Pikachu, Ditto, Jigglypuff and Jynx.

Pokémon is turning one of the most recognizable objects in the entire franchise into a real place to spend the night, with a giant Poké Ball hotel set to appear in the wilderness of Hokkaido, Japan.

Pokémon and Gelato Pique are reuniting for a third collaboration, with a new collection of loungewear and accessories that turns Pokémon evolution into part of the clothing itself.