McDonald's Japan has teamed up with Sanrio to launch a brand-new Happy Meal collection inspired by the hugely popular character Cinnamoroll, which will see a series of café-themed toys appear at restaurants across the country this summer.
Sanrio's Hapidanbui is heading to Subway this summer for the group's first-ever collaboration with the popular sandwich chain, bringing exclusive meal sets, collectible merchandise and themed packaging to restaurants across Japan.
Sesame Street Market has unveiled the second collaboration in its ongoing partnership with Sanrio, bringing a fresh collection of merchandise and themed café treats to fans starting this month.
A special new collector's watch has been unveiled to commemorate the retirement of the beloved Hello Kitty Shinkansen, giving fans one final way to celebrate the unique collaboration between Sanrio and JR West.
A charming new collaboration between Cardcaptor Sakura and Sanrio Characters has officially been released, bringing fans a collection of everyday accessories inspired by the beloved anime series.
Sanrio is bringing its popular Angel × Devil Hello Kitty series to Lawson with a new lineup of exclusive merchandise that lets fans choose between two very different sides of the iconic character.
HORI has revealed a new collection of officially licensed Nintendo Switch 2 accessories inspired by two of Sanrio's most popular characters, Cinnamoroll and Kuromi, with matching controllers and protective carrying cases set to arrive this summer.
A limited-time Saint Tail x Sanrio Characters pop up shop is set to open in Osaka, bringing together the classic magical girl series and Sanrio's beloved cast of characters in a special collaboration.
A new collaboration between Inazuma Eleven: Victory Road and Sanrio has been announced, bringing together the soccer game series and some of Sanrio's most recognizable mascots for a fresh merchandise lineup.
Sanrio has officially announced the final results of the 2026 Sanrio Character Ranking, with Pompompurin successfully defending the crown after another year of record-breaking fan participation.