Sanrio Virtual Festival 2026 Announces Artist Lineup and Ticket Sales
A massive new digital music event has been announced that will transform the world of Sanrio into a virtual concert stage.
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McDonald’s Japan Launches New Pompompurin Happy Meals
A new toy campaign has launched at McDonald's locations across Japan featuring characters from two major entertainment franchises.
Atlus Announces Persona x Sanrio Collaboration for 30th Anniversary
Atlus has officially announced a collaboration with Sanrio as part of the extensive celebrations for the Persona series' 30th anniversary.
Sanrio Launches Adorable 2026 My Melody Birthday Merch Collection
Sanrio has officially announced the release of a new line of My Melody merchandise to celebrate the character's birthday on January 18.
Sanrio and Godiva Release 2026 Valentine’s Day Gift Sets
Sanrio has officially announced the release of a new collaborative gift set series featuring the chocolate brand Godiva.
Sanrio Teams Up With Japan’s Sumo Association For New Merchandise Line
The Japan Sumo Association has officially announced a new collaborative merchandise line featuring the popular Sanrio Characters.
Sanrio reveals new Uma Musume: Cinderalla Gray collab merch collection
Sanrio has officially launched a new merchandise collection featuring a collaboration between Uma Musume: Cinderella Gray and some of their most popular characters.
Sanrio unveils cozy “Winter Cafe” themed Cinnamoroll lottery
Sanrio has officially launched a heartwarming new entry in their popular "Atari Kuji" series, focusing on the fan-favorite puppy, Cinnamoroll.
SEGA to open adorable new SONIC & FRIENDS collab cafe with themed menu and exclusive merch
Sega has announced the opening of a limited-time collaboration cafe based on the popular short animation series SONIC & FRIENDS.
Sanrio announces plans to open a large scale resort in Japan
Sanrio has officially announced a comprehensive plan to transform their existing Harmonyland theme park in Japan’s Oita Prefecture into a major entertainment resort.