Sanrio and DearMyLove Reveal Kuromi Jirai-kei Fashion Collection

Popular Japanese fashion brand DearMyLove has teamed up with Sanrio to release a new fashion collection inspired by the mischievous mascot Kuromi.

Popular Japanese fashion brand DearMyLove has teamed up with Sanrio to release a new fashion collection inspired by the mischievous mascot Kuromi.

A special pop-up shop celebrating the popular Sanrio character Cinnamoroll is set to open at Lumine Machida to mark the character's birthday party.

Publisher and developer Tatsumaki Games, alongside developer Mankind Games, announced that Sanrio Characters Smash Festa! will launch for Nintendo Switch and PC via Steam on March 26, 2026.

Sanrio has announced a new partnership with golf clothing and accessory brand “Jack Bunny!!” to create a line of apparel based on My Melody and Kuromi.

Sanrio is preparing to launch the 2026 Sanrio Character Ranking, an annual popularity contest that allows fans to select their favorite from the company’s vast range of adorable mascots.

Tokyo is preparing to host a unique collaborative event featuring the popular Sanrio character unit known as Hapidanbui at a specialized treasure hunt themed cafe.

One of Sanrio’s most popular mascots is set to join the world’s most recognizable virtual pet franchises.

Orders are officially set to open for a new collaboration that brings the playful world of Sanrio to a classic street style brand.

The popular K-beauty brand wakemake has announced a nostalgic partnership with a beloved global icon from Sanrio.

An upcoming collaboration has been announced bringing together the streetwear brand A BATHING APE and the iconic Sanrio characters Kuromi and Hello Kitty.