BAPE Unveils Exclusive Collab with Sanrio’s Hello Kitty and Kuromi

An upcoming collaboration has been announced bringing together the streetwear brand A BATHING APE and the iconic Sanrio characters Kuromi and Hello Kitty.

An upcoming collaboration has been announced bringing together the streetwear brand A BATHING APE and the iconic Sanrio characters Kuromi and Hello Kitty.

Good Smile Company has officially opened pre-orders for an upcoming collaboration release featuring a beloved virtual singer and a popular mascot.

Bandai has released a charming new collection of capsule toys featuring the beloved mascots of the Sanrio franchise.

Japanese lifestyle brand Sanrio has announced a new selection of travel accessories featuring some of its most popular mascots.

Sanrio has announced the release of a new merchandise lineup featuring their beloved characters in soft, feline-themed costumes.

In a landmark announcement, Sanrio has revealed that the legendary designer behind Hello Kitty, Yuko Yamaguchi, will be passing the baton to a new successor by the end of 2026.

COGNOSPHERE has officially announced a new collaboration between their urban fantasy action RPG Zenless Zone Zero and the popular lifestyle brand Sanrio.

Japanese fashion retailer Avail has announced a new collaboration with the virtual singers Hatsune Miku and KAITO, pairing them with popular Sanrio characters.

Sanrio has officially announced the opening of the "Yamanashi Strawberry King Museum: Sanrio Founder Shintaro Tsuji Memorial Museum," a new facility located in Kai City, Yamanashi Prefecture.

Reservations have officially begun for a new seasonal collaboration between Baskin-Robbins and Sanrio to celebrate Hinamatsuri.