Sanrio reveals new Uma Musume: Cinderalla Gray collab merch collection
Sanrio has officially launched a new merchandise collection featuring a collaboration between Uma Musume: Cinderella Gray and some of their most popular characters.
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Sanrio unveils cozy “Winter Cafe” themed Cinnamoroll lottery
Sanrio has officially launched a heartwarming new entry in their popular "Atari Kuji" series, focusing on the fan-favorite puppy, Cinnamoroll.
SEGA to open adorable new SONIC & FRIENDS collab cafe with themed menu and exclusive merch
Sega has announced the opening of a limited-time collaboration cafe based on the popular short animation series SONIC & FRIENDS.
Sanrio announces plans to open a large scale resort in Japan
Sanrio has officially announced a comprehensive plan to transform their existing Harmonyland theme park in Japan’s Oita Prefecture into a major entertainment resort.
Sanrio opens orders for adorable new Cinnamoroll gaming chair
Sanrio has announced a new collaboration with the game peripheral manufacturer Allone to release a fully-featured gaming chair based on the popular character Cinnamoroll.
Sanrio and Chiikawa announce new supermarket-themed merch collab
Sales are set to begin for a new collaboration between the popular character franchise Chiikawa and Sanrio.
Sanrio’s 2026 lucky bags include an exclusive Zodiac-themed plush
Pre-orders are set to open for the highly anticipated 2026 edition of Sanrio's annual Lucky Bag.
Sanrio’s new Harajuku store and cafe reveals exclusive merch and menu
Sanrio has announced the grand opening of a major new retail and dining complex on Tokyo's famous Takeshita Street in Harajuku.
Adorable new customizable Cinnamoroll watches allow you to choose your star sign
A new, customizable watch collection has been announced by the brand UNDONE, this time featuring one of Sanrio's most popular characters.
Sanrio’s official Christmas 2025 merch line features adorable new snow globes and plushies
A new, festive collection of merchandise has been released by Sanrio to celebrate the holiday season.