Sanrio and DearMyLove Unveil New Idol Inspired Fashion Collab Collection

Japanese fashion brand DearMyLove has announced a new collaboration with Sanrio that will let fans dress in idol-inspired co-ords based on Hello Kitty, My Melody, Kuromi and Cinnamoroll.

The limited “Narikiri Idol Series” combines recognizable character details with DearMyLove’s signature ribbons, lace and frills, covering dresses, mini skirts, tote bags and pouches across 20 different character variants.

The collection continues a busy year for DearMyLove and Sanrio, following June’s character-themed swimwear range starring My Melody, Kuromi, Pompompurin and Cinnamoroll.

Earlier in 2026, the two brands also released a separate Kuromi collection inspired by jirai-kei fashion, combining her darker styling with DearMyLove’s heavily decorated clothing and accessories.

The new Idol Series takes a brighter approach, with every product available in matching Hello Kitty, My Melody, Kuromi and Cinnamoroll versions so fans can create a coordinated outfit around their favorite character.

Let’s take a look at the complete collection!

• “Hello Kitty Narikiri Idol Dress” – ¥11,990 (approx. $77 USD / £57 GBP)

The centerpiece dress combines Hello Kitty-inspired checked fabric with a character-ear hood, oversized chest bow and layers of white lace and frills.

• “My Melody Narikiri Idol Dress” – ¥11,990 (approx. $77 USD / £57 GBP)

My Melody’s version uses the same elaborate idol-style silhouette with character-inspired checks, matching ears and extensive frilled detailing around the collar, sleeves and skirt.

• “Kuromi Narikiri Idol Dress” – ¥11,990 (approx. $77 USD / £57 GBP)

The Kuromi design adapts the dress around her recognizable character motifs while retaining the oversized ribbon, ear hood and layered skirt construction.

• “Cinnamoroll Narikiri Idol Dress” – ¥11,990 (approx. $77 USD / £57 GBP)

Cinnamoroll completes the four dress variants with his own character-inspired coloring and ears incorporated into the same heavily frilled design.

• “Hello Kitty Narikiri Sailor T-Shirt Dress” – ¥7,990 (approx. $51 USD / £38 GBP)

A more casual alternative built around an oversized T-shirt dress, with Hello Kitty-inspired contrasting frills around the collar and sleeves alongside a heart-shaped patch-style pocket.

• “My Melody Narikiri Sailor T-Shirt Dress” – ¥7,990 (approx. $51 USD / £38 GBP)

My Melody’s version carries her character colors into the sailor-inspired frill details while retaining the relaxed everyday silhouette.

• “Kuromi Narikiri Sailor T-Shirt Dress” – ¥7,990 (approx. $51 USD / £38 GBP)

The Kuromi variant gives the casual dress her own contrasting character treatment, balanced against the collection’s ribbons and frilled edges.

• “Cinnamoroll Narikiri Sailor T-Shirt Dress” – ¥7,990 (approx. $51 USD / £38 GBP)

Cinnamoroll’s design uses his character-inspired detailing across the collar and sleeves while keeping the same loose-fitting T-shirt dress construction.

• “Hello Kitty Narikiri Tiered Mini Skirt” – ¥7,990 (approx. $51 USD / £38 GBP)

The mini skirt combines a Hello Kitty-inspired waistband with multiple layers of white lace and frills, finished with a character-themed tail detail.

• “My Melody Narikiri Tiered Mini Skirt” – ¥7,990 (approx. $51 USD / £38 GBP)

My Melody’s version uses her own character coloring across the waistband while retaining the voluminous tiered construction and playful tail detail.

• “Kuromi Narikiri Tiered Mini Skirt” – ¥7,990 (approx. $51 USD / £38 GBP)

The Kuromi skirt combines her character-inspired styling with layered white frills, lace and the same costume-like tail element.

• “Cinnamoroll Narikiri Tiered Mini Skirt” – ¥7,990 (approx. $51 USD / £38 GBP)

Cinnamoroll’s version completes the skirt lineup with matching character colors, layered lace and a tail detail at the rear.

• “Hello Kitty Face Heart Tote Bag” – ¥5,490 (approx. $35 USD / £26 GBP)

A heart-shaped tote using checked fabric, white lace frills and a central Hello Kitty motif, with enough interior space to carry a laptop.

• “My Melody Face Heart Tote Bag” – ¥5,490 (approx. $35 USD / £26 GBP)

My Melody’s version applies her character theme to the same heart silhouette, checked body and lace-trimmed construction.

• “Kuromi Face Heart Tote Bag” – ¥5,490 (approx. $35 USD / £26 GBP)

The Kuromi tote combines her character motif with matching checked fabric and white frills around the entire heart-shaped bag.

• “Cinnamoroll Face Heart Tote Bag” – ¥5,490 (approx. $35 USD / £26 GBP)

Cinnamoroll’s variant uses his own character-inspired checked pattern and central motif across the same oversized heart design.

• “Hello Kitty Face Mesh Pouch” – ¥2,990 (approx. $19 USD / £14 GBP)

The compact mesh pouch surrounds a Hello Kitty motif with heart details, ribbons and soft tulle frills.

• “My Melody Face Mesh Pouch” – ¥2,990 (approx. $19 USD / £14 GBP).

My Melody receives her own character-colored version of the transparent mesh pouch, complete with matching ribbons and frilled edging.

• “Kuromi Face Mesh Pouch” – ¥2,990 (approx. $19 USD / £14 GBP)

The Kuromi design combines her central character motif with scattered hearts, mesh fabric and layered decorative frills.

• “Cinnamoroll Face Mesh Pouch” – ¥2,990 (approx. $19 USD / £14 GBP)

Cinnamoroll completes the collection with a matching mesh pouch decorated with his character motif, ribbons, hearts and tulle.

The Sanrio Characters x DearMyLove “Narikiri Idol Series” will launch in limited quantities at 12:00 PM JST on September 11, 2026 through the official Yumetenbo online store, ZOZOTOWN and Rakuten.

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