Sanrio and DearMyLove Launch Adorable New Swimwear Collab Collection

Sanrio has announced a new collaboration with Japanese apparel brand DearMyLove to release a line of character-themed summer clothing.

The limited-edition “DearMyLove x Sanrio Swimwear Collection” features four different designs for fans looking for cute new beachwear.

The clothing range translates the signature traits of some of Sanrio’s most iconic mascots into specialized one-piece suits and jumper skirts.

Fans can choose from outfits modeled after My Melody, Kuromi, Pompompurin, and Cinnamoroll.

Each swimsuit heavily features lace, frills, and ribbons to match DearMyLove’s girly aesthetic.

The designers have paid close attention to detail, ensuring that the essence of each Sanrio character is represented in the cut, pattern, and accessories of the swimwear.

These pieces are designed to provide body coverage while maintaining a cute and stylish look for the summer season.

Let’s take a look at the full DearMyLove x Sanrio swimwear collection!

My Melody Lace-Up One-Piece Swimsuit
- Price: 11,990 yen (approx. $76 USD / £60 GBP)

This design incorporates pink gingham patterns alongside shoulder straps designed to resemble the rabbit’s ears.

The fabric includes small hidden motifs of the character within the frill punching.

It features an adjustable two-way chest frill that can be worn on or off the shoulder, complete with a removable fluffy tail and a large ribbon on the back.

Kuromi Lace-Up One-Piece Swimsuit
- Price: 11,990 yen (approx. $76 USD / £60 GBP)

This variant offers a similar two-way frill structure but utilizes a darker color scheme with black side lace-up elements.

It includes ear motif straps, a removable tail, and is available in either a black and white colorway or a gingham pattern.

Pompompurin Jumper Skirt Swimsuit
- Price: 11,990 yen (approx. $76 USD / £60 GBP)

This suit utilizes a brown and yellow gingham check to represent the golden retriever mascot.

It comes equipped with round puff sleeves that can be adjusted for varying arm coverage, a lace-up waist, and a decorative chest ribbon housing a character charm.

Cinnamoroll Jumper Skirt Swimsuit
- Price: 11,990 yen (approx. $76 USD / £60 GBP)

This suit uses custom fabric printed with the puppy’s face inside small dots.

The design incorporates chiffon sleeves styled after the character’s large ears, manually adjustable shoulder ribbons, and a large back bow intended to raise the wearer’s waistline visually.