Stray Kids and Sanrio Reunite for Exclusive New SKZOO Merch Collection

Sanrio is expanding its ongoing collaboration with K-pop superstars Stray Kids, bringing together the group’s eight animal mascots with some of Japan’s most beloved characters for a new range of merchandise.

The latest “SKZOO × Sanrio Characters” collection features 40 product variations across five Japan-original merchandise types, with each of the Stray Kids mascots paired with a different Sanrio character for a series of playful crossover designs.

SKZOO is the official character brand of Stray Kids, with each of the group’s eight members represented by their own animal mascot, including Bang Chan’s Wolf Chan, Lee Know’s Leebit and Felix’s BbokAri.

The mascots have become an important part of Stray Kids’ merchandise, appearing in plush toys, accessories and collaborations with other major Japanese brands.

Last year, the group teamed up with Japanese fashion brand BAPE for a major merchandise collaboration featuring SKZOO and the BABY MILO characters, including special hoodies, sneakers and accessories inspired by the eight members.

Sanrio has also previously worked with popular K-pop groups, including LE SSERAFIM’s official My Melody and Kuromi merchandise collection, which featured original illustrations created for the group’s Japanese tour.

The SKZOO and Sanrio partnership originally launched with an extensive merchandise collection in South Korea earlier this year, featuring plush toys, keyrings, photocard holders, bags, tumblers and clothing, including T-shirts and hoodies.

The original range also introduced the special crossover artwork pairing each of the eight SKZOO mascots with a Sanrio character, establishing the designs now being used for the latest Japanese collection.

Building on the earlier collaboration, the five Japan-original product types were developed as official merchandise for Stray Kids’ “World Tour RUN IT JAPAN”.

Each SKZOO mascot has been paired with a Sanrio character, creating eight combinations that appear throughout the lineup.

Wolf Chan joins Ahiru no Pekkle, Leebit pairs with Kuromi, Dwaekki teams up with Badtz-Maru and Jiniret appears alongside Cinnamoroll.

The remaining pairings bring together Han Quokka and Corocorokuririn, BbokAri and My Melody, PuppyM and Pochacco, and FoxI.Ny and Kerokerokeroppi.

The crossover artwork goes a step further than simply placing the characters alongside one another, with several products featuring designs that allow the mascots to dress up as their partners.

Let’s take a closer look at the complete collection!

• Reversible Pouches (8 Designs) – ¥3,500 Each (approximately $22 USD / £17 GBP)

The collection’s reversible plush pouches allow fans to switch between their favorite SKZOO mascot and its Sanrio partner, with each side featuring one character dressed in a costume inspired by the other.

For example, the PuppyM and Pochacco design can be turned inside out to change between the two characters, while the FoxI.Ny and Kerokerokeroppi version swaps between a pink fox and a bright green frog.

Each pouch measures approximately 13 cm tall, although the exact dimensions vary between characters, and includes a zipper for storing small accessories.

• Button Badge Pouches (8 Designs) – ¥2,800 Each (approximately $18 USD / £13 GBP)

These miniature character-themed pouches are designed for carrying and displaying button badges, with soft fabric exteriors inspired by the eight SKZOO and Sanrio pairings.

Measuring approximately 8 to 10 cm tall depending on the design, they offer fans another way to incorporate their favorite characters into their everyday accessories.

• Strap Holders (8 Designs) – ¥2,400 Each (approximately $15 USD / £11 GBP)

The strap holders feature miniature plush versions of each SKZOO and Sanrio character sitting together on a fabric band, creating a small accessory that can be attached to bags and other belongings.

Each design includes snap fastenings and metal rings, allowing fans to carry their chosen character pairing while also attaching additional accessories.

• Key Covers (8 Designs) – ¥1,800 Each (approximately $11 USD / £9 GBP)

The collection also includes miniature key covers decorated with the eight crossover character designs, turning ordinary keys into accessories inspired by the Stray Kids and Sanrio partnership.

Each version recreates its corresponding character pairing in a compact format, with individual designs measuring approximately 4 to 5 cm across.

• Decorative Stickers (8 Designs) – ¥1,300 Each (approximately $8 USD / £6 GBP)

A series of decorative stickers completes the range, featuring the special crossover artwork created for each of the eight character pairings.

The five Japan-original “SKZOO × Sanrio Characters” product types were released as official merchandise for Stray Kids’ “World Tour RUN IT JAPAN” and are now available through a limited-time post-tour online sale.

Orders for the collection, priced from ¥1,300 to ¥3,500 per item (approximately $8–$22 USD / £6–£17 GBP), are currently open through JYP JAPAN ONLINE STORE and the Stray Kids Official Goods Store until November 23, 2026, at 11:59 PM JST, subject to availability.

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