Pokémon and Billionaire Boys Club Reveal First Look at New 30th Anniversary Fashion Collection
Pokémon is officially reuniting with Billionaire Boys Club for a huge new fashion collaboration, celebrating the franchise’s 30th anniversary with designs inspired by the original anime and some of its most popular characters.
The new “Billionaire Boys Club x Pokémon 30th Anniversary Collection” brings together graphic T-shirts, hoodies, jackets, trousers and accessories, alongside a selection of Pokémon-themed home goods, with several products already revealed ahead of the collection’s full launch.
Founded by Pharrell Williams and Japanese fashion designer NIGO in 2003, Billionaire Boys Club has become a popular streetwear brand known for its astronaut logo, colorful graphic designs and collaborations with major entertainment franchises.
The brand previously teamed up with Pokémon in August 2022, releasing a collection of clothing and accessories featuring classic characters from the franchise, making the new anniversary range their second collaboration.
Pokémon officially celebrated its 30th anniversary in February 2026, marking three decades since Pokémon Red and Green introduced players to the first 151 Pokémon in their 1996 debut in Japan on the Game Boy.
The original anime followed in 1997, bringing Ash Ketchum and Pikachu’s adventures to television and introducing several characters and moments that would become familiar to fans around the world.
The anniversary year has already inspired several major fashion collaborations this year, including a recently announced 30th anniversary collection from New Era, featuring 25 designs across baseball caps, T-shirts and accessories inspired by characters from the original games.
For the new Billionaire Boys Club collection, the designers have drawn inspiration from that early era, combining Pokémon artwork with the brand’s established streetwear designs and astronaut-inspired branding.
The first promotional images reveal clothing featuring Pikachu, Mewtwo, Charizard, Eevee, Jigglypuff and Togepi, alongside the Squirtle Squad, the memorable group of sunglasses-wearing Squirtle introduced during Ash’s early adventures.
Several T-shirts and heavyweight hoodies feature large Pokémon illustrations, with other designs incorporating Japanese lettering, colorful prints and variations of Billionaire Boys Club’s logo.
Among the clothing revealed so far are black hoodies and relaxed-fit trousers decorated with space-inspired artwork, a pink Jigglypuff hoodie, striped rugby shirts, zip-up tops and a selection of outerwear.
The collection also includes a blue-and-yellow varsity jacket featuring Pikachu and its evolutionary family, with additional Pokémon graphics across the sleeves and back.
Billionaire Girls Club, the brand’s women’s fashion label, is also participating in the collaboration, introducing its own Pokémon-inspired clothing with alternative cuts and decorative details.
The new range extends into home accessories, with large rugs featuring Mewtwo and Jigglypuff, alongside smaller items including a Pokémon-themed pin set and a miniature keychain inspired by Ash Ketchum’s original red-and-white cap.
While the full Billionaire Boys Club collection has yet to receive a complete retail breakdown, three products have already been detailed ahead of the wider launch, with an exclusive early purchase draw offering fans a chance to secure them:
- Pikachu Evolutions Jacket – $485
A navy varsity jacket with contrasting yellow leather sleeves, featuring Pikachu, Pichu and Raichu artwork, colorful lightning bolts, embroidered Pokémon details and Billionaire Boys Club branding across the chest and back.
- Mew Rugby Shirt – $135
A cropped rugby shirt from Billionaire Girls Club featuring wide yellow, brown and white stripes, a rhinestone-style Mew illustration with star decorations on the front, and matching lettering across the back.
- Jigglypuff Lullaby Rug – $350
A custom-shaped rug featuring Jigglypuff alongside Billionaire Boys Club’s Helmet Head logo, combining pink, gray, black and teal details in a design inspired by the original Pokémon anime.
The early purchase draw for these three products opened through Billionaire Boys Club’s official online store on November 9, 2026, at 10:00 AM ET and will remain open until November 12 at 7:59 AM ET.
Successful entrants will be notified by email and charged for their selected products before the wider collection goes on sale.
Each entry also qualifies for a separate promotional drawing offering a Pokémon x Billionaire Boys Club and Billionaire Girls Club gift box, with a free mail-in entry option available for the giveaway.
The complete “Billionaire Boys Club x Pokémon 30th Anniversary Collection” is scheduled to launch through Billionaire Boys Club’s official online store on November 13, 2026, at 10:00 AM ET, with prices and further details for the remaining products expected to become available closer to the release.
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