Pokémon and New Era Reveal 30th Anniversary Cap and Apparel Collection

New Era is celebrating Pokémon’s 30th anniversary with a huge new fashion collection featuring some of the franchise’s most popular characters across caps, T-shirts, and accessories.

The new “Pokémon 30th Anniversary” collection includes 25 designs for adults and children, with embroidered artwork featuring Pokémon such as Pikachu, Charizard, Mewtwo, and Eevee alongside commemorative anniversary logos.

New Era is an American headwear and lifestyle brand best known for its baseball caps, particularly the 59FIFTY fitted cap, with its designs also becoming a major part of streetwear fashion around the world.

Pokémon officially celebrated its 30th anniversary in February 2026, marking three decades since Pokémon Red and Green first launched for the Game Boy in Japan and introduced the original 151 Pokémon.

The New Era collection draws heavily from that first generation, featuring Bulbasaur, Venusaur, Charmander, Charizard, Squirtle, Blastoise, Pikachu, Ditto, Eevee, Mewtwo and Mew, alongside second-generation Pokémon Pichu.

Each Pokémon is represented through embroidered artwork, while other designs incorporate a special 30th anniversary logo created for the milestone.

New Era has previously partnered with several other Japanese entertainment franchises, including a Sanrio cap collection featuring Hello Kitty, Kuromi and Cinnamoroll and a Gundam collaboration that recently received an official US release.

Image by James Richardson

For its Pokémon anniversary collection, New Era has adapted several of its established cap styles alongside commemorative apparel and accessories, with the complete lineup including:

• 59FIFTY Cap (All-Over Black) – ¥7,700 (approximately $49 / £36)

A Pokémon-themed version of New Era’s signature fitted baseball cap, featuring its structured crown and flat visor with an embroidered design featuring the 30th anniversary logo, Charizard, Blastoise, and Venusaur.

• 59FIFTY Cap – ¥6,820 (approximately $49 / £36)

Another Pokémon-themed version of New Era’s signature fitted baseball cap, this time featuring either the Kanto starter Pokémon and Pikachu or Mewtwo on the front.

• 9FORTY A-Frame Trucker Cap – ¥5,500 each (approximately $35 / £26)

A structured trucker-style cap combining a rhinestone Pikachu design alongside embroidered 30th anniversary Pokémon artwork with an A-frame front and breathable mesh rear panels.

• 9TWENTY Cap – ¥4,950 each (approximately $31 / £23)

A more relaxed, low-profile cap with a curved visor, available in seven different embroidered Pokémon designs.

• Short-Sleeve Cotton T-Shirt – ¥6,050 each (approximately $38 / £29)

Cotton T-shirts featuring the commemorative Pokémon 30th anniversary logo on the front and Pikachu artwork on the back.

• Short-Sleeve Three-Pack T-Shirts – ¥11,000 (approximately $70 / £52)

A coordinated set of three short-sleeved T-shirts with an embroidered 30th anniversary logo.

• Tote Bag – ¥4,620 each (approximately $29 / £22)

Two designs featuring Pikachu artwork or the Pokémon 30th anniversary logo.

• Neck Pouch – ¥4,400 (approximately $28 / £21)

A compact pouch decorated with the commemorative anniversary logo, designed to be worn around the neck for carrying smaller belongings.

• Youth 9FIFTY Cap – ¥4,950 each (approximately $31 / £23)

A youth-sized version of New Era’s structured 9FIFTY cap, bringing the Mew and Mewtwo design and Kanto starters design to a smaller, adjustable silhouette.

• Youth 9TWENTY Cap – ¥4,400 each (approximately $28 / £21)

A relaxed cap designed for younger Pokémon fans, using the softer 9TWENTY shape and curved visor, with a choice of Pikachu and Eevee or Pikachu and Pichu designs.

• Youth Short-Sleeve Cotton T-Shirt – ¥5,280 each (approximately $33 / £25)

These children’s T-shirts featuring the 30th anniversary logo are available in white or black.

The new range is another major fashion collaboration produced for Pokémon’s anniversary year, following the official adidas Originals 30th anniversary collection that brought characters including Pikachu, Charizard and Mewtwo to sneakers and apparel earlier in 2026.

Image by James Richardson

Other anniversary collaborations have explored Pokémon on a much larger scale, including ZOZOTOWN’s 1,025-design T-shirt collection, which allows fans to choose a design dedicated to any Pokémon currently in the series.

The new “Pokémon 30th Anniversary” collection will officially launch in Japan on November 20, 2026, through New Era stores nationwide, the official New Era Japan online store, and participating retailers.

Although New Era operates internationally, a corresponding US launch for this particular anniversary collection has not yet been announced.

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