Jujutsu Kaisen Announces Official Cursed Energy Drink Collab Starring Yuji and Megumi
Image by James RichardsonJujutsu Kaisen is teaming up with Japanese energy drink brand ZONe ENERGY for a new collaboration inspired by the anime’s Culling Game Arc, bringing seven popular characters to a range of specially designed drinks alongside exclusive prizes.
The new “ZONe ENERGY MAXIMUM CURSE” is a grape-flavored energy drink inspired by the series’ cursed energy, launching alongside five existing ZONe ENERGY varieties with original character artwork and two special giveaway campaigns.
Jujutsu Kaisen follows Yuji Itadori and his fellow sorcerers as they battle dangerous Curses born from humanity’s negative emotions, using supernatural abilities powered by cursed energy.
The anime’s third season, Culling Game Part 1, aired in early 2026 and followed Yuji and his allies as they became involved in a deadly contest orchestrated by the ancient sorcerer Kenjaku.
A fourth season has already been confirmed, which will continue the Culling Game storyline following the events of the third season’s finale.
The series has also inspired several recent food and drink collaborations, including a fifth-anniversary partnership with Japanese restaurant chain Gyukaku, which featured a special meat platter inspired by Yuji, Megumi and Nobara alongside a purple jelly drink based on Satoru Gojo’s Hollow Purple technique.
For the new ZONe ENERGY collaboration, Suntory has created an original drink inspired by the cursed energy used throughout the series, with artwork featuring Yuji Itadori and Megumi Fushiguro.
The 500ml MAXIMUM CURSE can features the brand’s switch-shaped logo surrounded by designs resembling cursed talismans, while the reverse side is available in two versions showing either Yuji or Megumi surrounded by cursed energy.
The drink itself features a dark grape flavor with strong carbonation, with its coloring designed to match the supernatural theme of the collaboration.
Alongside MAXIMUM CURSE, five existing ZONe ENERGY drinks will receive special 400ml cans featuring characters introduced or given major roles during the Culling Game storyline.
The artwork draws inspiration from the anime’s opening sequence, combining Japanese-inspired patterns with colorful illustrations of each character entering a heightened state of concentration.
The five additional character designs include:
- HYPER ZONe ENERGY – Yuta Okkotsu
Features the powerful Special Grade sorcerer and original protagonist of Jujutsu Kaisen 0.
- HYPER ZONe ENERGY ZERO – Maki Zenin
Features the Jujutsu High student known for her physical strength and mastery of cursed tools.
- HYPER ZONe ENERGY BLACK PUNCH – Choso
Features the Death Painting Womb whose Blood Manipulation abilities made him an important figure in the Culling Game storyline.
- HYPER ZONe ENERGY WHITE SODA – Hiromi Higuruma
Features the former defense attorney who became a sorcerer after the Culling Game began.
- ZONe POWER MORNING ENERGY – Kinji Hakari
Features the suspended Jujutsu High student whose Domain Expansion revolves around a gambling-themed game.
Suntory has also announced several exclusive prizes featuring the collaboration artwork, with fans able to enter special competitions by purchasing participating drinks.
The first campaign offers two skateboard decks featuring Yuji and Megumi, with 20 of each design available to win, making a total of just 40 prizes.
Five long-sleeved T-shirts will also be available, featuring Yuta, Maki, Choso, Higuruma and Hakari, with character artwork across the back, the ZONe ENERGY logo on the sleeves and a smaller logo on the chest.
Each T-shirt design will have 20 winners, giving 100 fans the chance to receive one of the exclusive shirts.
To enter, customers must join Z-TANSAN Members through LINE and scan the QR codes on participating cans to collect points, with four points required for the skateboard draw and two for the T-shirts.
A separate competition will offer an enormous 45 cm cushion based on Kogane, the floating Shikigami that acts as a guide and administrator during the Culling Game.
Only three Kogane cushions will be available to win, with entries accepted through QR codes displayed on promotional signs at participating Japanese stores, without requiring a purchase.
The “ZONe ENERGY MAXIMUM CURSE” collaboration will officially launch across Japan on December 1, 2026, with the new 500ml drink priced at ¥250 before tax (approximately $1.55 USD / £1.20 GBP).
The five existing ZONe ENERGY varieties featuring the new Jujutsu Kaisen designs will also begin appearing at retailers from December 1, priced at ¥243 before tax (approximately $1.50 USD / £1.15 GBP) each, although arrival dates may vary between stores.
Entries for the skateboard and T-shirt campaign will open on December 1 at 10:00 AM JST and remain available until January 29, 2027, with the separate Kogane cushion competition running until January 15, 2027.
Fans will be able to enter the main campaign through the official ZONe ENERGY collaboration website once registration opens.
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