The Assassination Classroom anime is teaming up with 100 Hours Curry for its first-ever collaboration event, bringing exclusive merchandise alongside themed food and drinks inspired by the series.
Baskin-Robbins has announced that its Animal Crossing: New Horizons collaboration will soon expand with the launch of a special in-game Dream Island that players will be able to visit throughout July.
Chiikawa is expanding its growing bakery brand with the launch of a brand-new location that introduces exclusive menu items, limited merchandise and special opening gifts for visitors.
Japanese sake brand HINEMOS has announced a brand-new collaboration with Persona 5: The Phantom X, introducing a limited-edition collector's set inspired by the hit RPG's newest cast of Phantom Thieves.
A new collaboration has been announced between the location-based mobile RPG Dragon Quest Walk and Japanese restaurant chain Yoshinoya, bringing exclusive collectibles, themed meals, and limited-edition rewards to fans throughout the summer.
Baskin-Robbins has announced its first-ever collaboration with Nintendo's Animal Crossing series, bringing a wide range of themed desserts, drinks, collectibles, and in-game experiences to fans this summer.
Sushiro is preparing to launch a large-scale collaboration with HoYoverse's action RPG Zenless Zone Zero, bringing themed menu items, exclusive merchandise, special rewards, and immersive promotional events to participating locations across Japan.
Starbucks Japan has announced a lineup of peach-inspired beverages for summer 2026, offering customers three different ways to enjoy the seasonal fruit through a range of textures and flavor profiles.
A new collaboration between green tea brand Ayataka and Dragon Ball Z is set to give fans the chance to collect exclusive packaging and earn limited-edition rewards through a nationwide promotional campaign.
Japan's Nintendo Museum is set to expand later this year, with Nintendo confirming plans for a brand-new dining facility that will offer fans even more reason to add the popular tourist attraction to their itinerary.