Japanese actor Tatsuya Fujiwara has become the face of an unusual new campaign designed to encourage shoppers to buy more lettuce and help reduce food waste during the peak summer growing season.
Fans of the Persona series will soon have another way to celebrate the franchise's 30th anniversary, as Kura Sushi USA has announced an upcoming collaboration with the hit JRPG series.
Hello Kitty is heading to Sushiro for the restaurant chain’s first collaboration with the globally popular Sanrio character, introducing a range of limited edition dishes, collectible merchandise and specially decorated stores for a limited time this summer.
McDonald's Japan has revealed the five new burgers arriving as part of its Pokémon Summer at McDonald's collaboration, giving fans even more ways to celebrate Pokémon's 30th anniversary.
Kasane Teto's long-running love affair with baguettes is about to become an oversized arcade prize, with Taito Toys announcing a new plush that dresses the beloved virtual singer in an adorable French bread costume.
The Apothecary Diaries is returning with a brand-new collaboration café, bringing exclusive food, drinks and merchandise inspired by Maomao and Jinshi to fans this summer.
McDonald's Japan has revealed special Pokémon-themed packaging for its popular 15-piece Chicken McNuggets as part of this year's “Pokémon Summer at McDonald's” collaboration.
Universal Studios Japan has revealed a huge selection of new food, drinks and merchandise for One Piece Premier Summer 2026, giving fans even more ways to immerse themselves in the annual anime event when it returns later this summer.