Japanese sake brand HINEMOS has announced a brand-new collaboration with Persona 5: The Phantom X, introducing a limited-edition collector's set inspired by the hit RPG's newest cast of Phantom Thieves.
A new collaboration has been announced between the location-based mobile RPG Dragon Quest Walk and Japanese restaurant chain Yoshinoya, bringing exclusive collectibles, themed meals, and limited-edition rewards to fans throughout the summer.
Baskin-Robbins has announced its first-ever collaboration with Nintendo's Animal Crossing series, bringing a wide range of themed desserts, drinks, collectibles, and in-game experiences to fans this summer.
Sushiro is preparing to launch a large-scale collaboration with HoYoverse's action RPG Zenless Zone Zero, bringing themed menu items, exclusive merchandise, special rewards, and immersive promotional events to participating locations across Japan.
Starbucks Japan has announced a lineup of peach-inspired beverages for summer 2026, offering customers three different ways to enjoy the seasonal fruit through a range of textures and flavor profiles.
A new collaboration between green tea brand Ayataka and Dragon Ball Z is set to give fans the chance to collect exclusive packaging and earn limited-edition rewards through a nationwide promotional campaign.
Japan's Nintendo Museum is set to expand later this year, with Nintendo confirming plans for a brand-new dining facility that will offer fans even more reason to add the popular tourist attraction to their itinerary.
Capcom's beloved action-adventure title Okami is receiving a unique anniversary celebration through a newly announced commemorative sake collection created to honor the game's 20-year legacy.
A new collaboration between Sonic the Hedgehog and G FUEL has been announced as part of the ongoing celebrations surrounding the blue speedster's 35th anniversary.
Fans of Uma Musume: Pretty Derby will soon have the opportunity to enjoy a drink inspired by one of the franchise's most beloved characters through a newly announced collaboration beverage.