Sanrio has officially announced the opening of the "Yamanashi Strawberry King Museum: Sanrio Founder Shintaro Tsuji Memorial Museum," a new facility located in Kai City, Yamanashi Prefecture.
Reservations have officially begun for a new seasonal collaboration between Baskin-Robbins and Sanrio to celebrate Hinamatsuri.
Pre-orders have officially begun for a new collaboration between the British haircare brand Tangle Teezer and Sanrio.
Sanrio has officially launched the "Tokimeki Planet Design Series," a new merchandise collection that reimagines popular characters as space explorers.
Japanese apparel brand Lowrys Farm has announced a new collaboration with Neon Genesis Evangelion and Sanrio to celebrate the popular anime franchise, offering a collection of clothing and accessories featuring Hello Kitty.
Sanrio has announced the launch of a special wrapping train on the JR Yamanote Line to celebrate the 30th anniversary of its popular character, Pompompurin.
A massive new digital music event has been announced that will transform the world of Sanrio into a virtual concert stage.
A new toy campaign has launched at McDonald's locations across Japan featuring characters from two major entertainment franchises.