Hello Kitty and Friends Get a Tropical Makeover for New MULGA x Sanrio Merch Collab
Hello Kitty and her fellow Sanrio Characters are getting colorful tropical makeovers as part of their first-ever collaboration with Australian artist MULGA.
MULGA is an Australian artist known for colorful illustrations filled with eccentric characters, tropical influences and intricate patterns, with this collaboration bringing his recognizable approach to Hello Kitty, My Melody, Kuromi, Cinnamoroll, Pompompurin, Pochacco and Hangyodon.
Created especially for the collaboration, the new artwork places seven Sanrio favorites in playful South Pacific-inspired scenes with Hello Kitty seen wearing coconut sunglasses and carrying a skateboard, My Melody sitting on strawberry ice cream and Kuromi carrying a boombox.
Cinnamoroll can be seen floating in a pineapple pool, Pompompurin takes to the sky with a pudding parachute, Pochacco becomes a headphone-wearing DJ and Hangyodon relaxes on a desert island with a coconut drink.
The collaboration merchandise will initially be available through a limited-time pop-up at Lumine Est Shinjuku, with the collection spanning plush mascots, keychains, stickers, badges and other collectibles:
Ball Chain Mascots are available in five designs featuring Hello Kitty, My Melody, Kuromi, Cinnamoroll and Hangyodon wearing sunglasses, with each plush also carrying a MULGA logo tag and priced at ¥3,278 (approx. $22 USD/ £17 GBP).
The same five characters appear as rubber Mascot Keychains for ¥1,320 each (approx. $9 USD/ £7 GBP).
Seven die-cut Stickers reproduce the individual character artwork and are priced at ¥385 each (approx. $3 USD/ £2 GBP).
Double Acrylic Keychains combine each character with a separate logo plate and come in seven designs for ¥1,320 each (approx. $9 USD/ £7 GBP), with the collection receiving an advance release at the event.
Two blind-box collections will also receive advance sales, with Secret Collection Hologram Can Badges available across seven designs for ¥660 each (approx. $4 USD/ £3 GBP) or ¥4,620 per box (approx. $31 USD/ £24 GBP).
Secret Collection Acrylic Stickers similarly offer seven surprise designs for ¥880 each (approx. $6 USD/ £5 GBP) or ¥6,160 per box (approx. $42 USD/ £32 GBP).
Seven Mini Drawstring Pouches complete the lineup of special goods at ¥770 each (approx. $5 USD/ £4 GBP), with character illustrations printed on the inside and the items available exclusively from the pop-up event.
Customers spending at least ¥3,300 (approx. $22 USD/ £17 GBP) will also receive a limited clear card featuring all seven characters gathered around the “MULGA x Sanrio Characters” logo.
The “MULGA x Sanrio Characters POP-UP STORE” will be located in front of the south escalator on the first floor of Lumine Est Shinjuku in Tokyo and runs from August 12 through August 23, 2026.
The store will be closed on August 17, with opening hours running from 11:00 a.m. to 9:00 p.m. on weekdays and 10:30 a.m. to 9:00 p.m. on weekends and public holidays.
Event Details
| calendar_month DATE | Aug 12 2026 - Aug 23 2026 |
|---|---|
| schedule TIME | ALL DAY |
| payments Cost | FREE |
| info Website | Official Website |
| location_on Location | south escalator, 1st Floor, Lumine Est Shinjuku |
|---|---|
| map Area | Tokyo Shinjuku |
| category CATEGORY | Anime/Manga Pop Up Shop Sanrio |
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