Sanrio to release a new range of balletcore inspired figures

Takara Tomy Arts has announced the upcoming release of a new Sanrio capsule toy collection.

Takara Tomy Arts has announced the upcoming release of a new Sanrio capsule toy collection.

Sanrio has teamed up with one of Japan’s top facial care products to release a range of products in limited-edition packaging.

A new wave of prize items from the manufacturer Sega has been released, continuing the popular collaboration between the virtual singer Hatsune Miku and the Sanrio character Cinnamoroll.

Sanrio fans have a new reason to celebrate as the company has announced a special merchandise line in honor of the anniversary of one of Ahiru no Pekkle.

Sanrio’s Harmonyland theme park has announced the full details of its special autumn event, "Harmony Halloween Magical Masquerade."

Munyugurumi Patio, a brand celebrated for its irresistibly soft and squeezable plush toys, has announced its latest collaboration with Sanrio.

A new pop up shop for Sanrio will open between July and September, with a range of exclusive merchandise available to purchase.

The first-ever standalone merchandise series for the new Sanrio character, Gaopowerroo, has been officially announced.

Bandai has announced a new series of capsule toys under its Gashapon brand, featuring some of Sanrio’s most popular characters.

The first wave of a new, exclusive merchandise collection featuring a collaboration between the global K-pop group SEVENTEEN and Sanrio Characters has been released.