Sanrio opens orders for adorable new Cinnamoroll gaming chair
Sanrio has announced a new collaboration with the game peripheral manufacturer Allone to release a fully-featured gaming chair based on the popular character Cinnamoroll.
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Sanrio and Chiikawa announce new supermarket-themed merch collab
Sales are set to begin for a new collaboration between the popular character franchise Chiikawa and Sanrio.
Sanrio’s 2026 lucky bags include an exclusive Zodiac-themed plush
Pre-orders are set to open for the highly anticipated 2026 edition of Sanrio's annual Lucky Bag.
Sanrio’s new Harajuku store and cafe reveals exclusive merch and menu
Sanrio has announced the grand opening of a major new retail and dining complex on Tokyo's famous Takeshita Street in Harajuku.
Adorable new customizable Cinnamoroll watches allow you to choose your star sign
A new, customizable watch collection has been announced by the brand UNDONE, this time featuring one of Sanrio's most popular characters.
Sanrio’s official Christmas 2025 merch line features adorable new snow globes and plushies
A new, festive collection of merchandise has been released by Sanrio to celebrate the holiday season.
Mos Burger reveals limited edition toys for new collab with Sanrio’s My Melody and Kuromi
Mos Burger has announced a new, multi-part collaboration with the popular Sanrio characters My Melody and Kuromi.
GU’s latest Sanrio apparel collection features Hello Kitty and Pompompurin
A new collaboration collection between the apparel retailer GU and Sanrio has been officially announced.