Uma Musume and Sanrio announce new collaboration including exclusive merch

A new collaboration has been announced between the anime series Uma Musume Cinderella Gray and the Sanrio character unit, "Hapidanbui."

A new collaboration has been announced between the anime series Uma Musume Cinderella Gray and the Sanrio character unit, "Hapidanbui."

Sanrio has released a new line of merchandise with a charming and summery "Honeybee" theme.

A new brand of 3D nail art accessories called "CharaNailParts" has been launched by CreerBeaute, the cosmetics brand operated by Bandai.

Japanese high casual fashion brand MOUSSY has announced its first-ever solo collaboration with the popular Sanrio character, Kuromi.

A new line of regionally exclusive merchandise featuring the popular Sanrio Characters has been released in Okinawa, Japan.

A new line of regionally exclusive merchandise featuring the popular Sanrio Characters has been released in Okinawa, Japan.

The first full-color prototype has been revealed for a new scale figure of Hatsune Miku based on illustrations by a popular artist.

New details have been announced for the next wave of merchandise from the popular collaboration between the virtual singer Hatsune Miku and the Sanrio character Cinnamoroll.

The fourth wave of a popular collaboration between the carbonated drink "Poppin' Cider" and Sanrio has been released.

A new pop up shop for Mezzo Piano×Hello Kitty will open this August, with a range of exclusive merchandise available to purchase.