Sanrio Launches New Decora Fashion Inspired Merch Collection
Sanrio has announced the start of pre-orders for a brand-new merchandise collection based on a popular Japanese fashion style.
The new ”Decora-Chic Series” brings a unique blend of decora style fashion and retro pixel art to a variety of everyday accessories.
The iconic Japanese brand continues to expand its vast catalog of character goods by constantly exploring unique design aesthetics.
Sanrio recently announced a new partnership with the popular cat series “mofusand” that will see the release of a range of adorable pastel-colored amusement park-themed merchandise.
Another recent collaboration sees Cinnamoroll team up with the virtual singer Hatsune Miku for a dreamy cherry blossom product collection.
Sanrio has stated that the ”Decora-Chic Series” is intended to encourage fans to heavily accessorize their belongings in true decora fashion.
Many of the items feature a striking aurora texture to make the pixel art designs pop with a colorful, iridescent shine.
Let’s take a look at the full range that will be available!
- Aurora Wire Keyring (4 Types)
- Price: 990 yen (approx. $6.60 USD / £5.20 GBP)
- Secret Aurora Can Badge (10 Types)
- Price: 550 yen (approx. $3.60 USD / £2.90 GBP) per pack / 5,500 yen (approx. $36.60 USD / £28.90 GBP) per box
- Trading Aurora Sticker (16 Types)
- Price: 330 yen (approx. $2.20 USD / £1.70 GBP) per pack / 5,280 yen (approx. $35.20 USD / £27.70 GBP) per box
- Secret Aurora Stand Clip (10 Types)
- Price: 770 yen (approx. $5.10 USD / £4.00 GBP) per pack / 7,700 yen (approx. $51.30 USD / £40.50 GBP) per box
- Secret Slide Pouch (10 Types)
- Price: 528 yen (approx. $3.50 USD / £2.70 GBP) per pack / 5,280 yen (approx. $35.20 USD / £27.70 GBP) per box
The “secret” and “trading goods” items feature blind packaging, meaning specific designs cannot be chosen at the time of purchase.
The collection is now available to pre-order online through the official T’s Factory digital storefront.
Fans ordering through the official T’s Factory online shop must purchase the blind items in full boxes, as individual single packs are not offered directly on the site.
A general retail launch at physical retail locations, including various character goods stores and official Sanrio shop corners across Japan, is scheduled to begin in late May 2026, though this will not include the “Aurora Wire Keyrings”.
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