Sanrio launches new baseball inspired apparel collection with streetwear brand HOMEGAME
A new T-shirt collection has been announced in a collaboration between the streetwear and sports apparel brand HOMEGAME and the popular Sanrio Characters.
Tag Sanrio
Pre-orders open for elegant new Hello Kitty x Angel Heart collaboration watch
The second wave of a collaboration between the Japanese watch brand Angel Heart and the globally popular Sanrio character Hello Kitty has been announced.
Sanrio to team up with Philadelphia and Kraft for cheesy new collab
A new collaboration has been announced between Sanrio and two hugely popular cheese brands.
Exclusive LABUBU to go on sale at Japan’s Osaka-Kansai World Expo
As the 2025 Osaka-Kansai Expo enters its final month, a new and highly anticipated exclusive item has been announced for the event's official store.
Hatsune Miku’s Cinnamoroll collab returns with new range of exclusive merch
The collaboration between the virtual singer Hatsune Miku and the popular Sanrio character Cinnamoroll is set to continue with a new range of official merchandise.
Lawson’s exclusive Cinnamoroll christmas cake returns for 2025 with an adorable angel theme
The annual Lawson-exclusive Christmas cake featuring the popular Sanrio character Cinnamoroll has been announced for this year.
Sanrio’s Kuromi becomes a Y2K gyaru model for her new 20th anniversary cafe
A new collaboration cafe is set to open, celebrating the 20th anniversary of the popular Sanrio character, Kuromi.
Hello Kitty and Johnson’s Baby Oil announce new collaboration
A new collaboration has been launched between the iconic skincare brand Johnson's Baby and the globally popular Sanrio character, Hello Kitty.