Sanrio’s Annual Character Popularity Poll Returns This April

Sanrio is preparing to launch the 2026 Sanrio Character Ranking, an annual popularity contest that allows fans to select their favorite from the company’s vast range of adorable mascots.

Sanrio is preparing to launch the 2026 Sanrio Character Ranking, an annual popularity contest that allows fans to select their favorite from the company’s vast range of adorable mascots.

Tokyo is preparing to host a unique collaborative event featuring the popular Sanrio character unit known as Hapidanbui at a specialized treasure hunt themed cafe.

One of Sanrio’s most popular mascots is set to join the world’s most recognizable virtual pet franchises.

Orders are officially set to open for a new collaboration that brings the playful world of Sanrio to a classic street style brand.

The popular K-beauty brand wakemake has announced a nostalgic partnership with a beloved global icon from Sanrio.

An upcoming collaboration has been announced bringing together the streetwear brand A BATHING APE and the iconic Sanrio characters Kuromi and Hello Kitty.

Good Smile Company has officially opened pre-orders for an upcoming collaboration release featuring a beloved virtual singer and a popular mascot.

Bandai has released a charming new collection of capsule toys featuring the beloved mascots of the Sanrio franchise.