SEGA unveils adorable new Sonic x Sanrio plushies at Tokyo Toy Show

The first products from the new "SONIC & FRIENDS x Sanrio characters" collaboration were officially unveiled today by Sonic the Hedgehog and Hello Kitty themselves.

The first products from the new "SONIC & FRIENDS x Sanrio characters" collaboration were officially unveiled today by Sonic the Hedgehog and Hello Kitty themselves.

SEGA has revealed the fourth and final character pairing for its upcoming collaboration between the short anime series SONIC & FRIENDS and the Sanrio Characters.

The fashion brand SAMANTHAVEGA has announced a new, special collection in collaboration with the Sanrio characters “Little Twin Stars” to celebrate their 50th anniversary.

Japanese lifestyle store ITS'DEMO has announced a new, exclusive collaboration with the popular Sanrio character, Pochacco.

A new collaboration has been announced between the Kyoto Tango Railway (Tantetsu) and the popular Sanrio character, Kuromi.

A new prize lottery, or "Happy Kuji," has been announced, featuring the popular Sanrio Characters in a special "Black Halloween" theme.

Japanese confectionery chain Ginza Cozy Corner has announced its first-ever collaboration with the beloved Sanrio Characters.

The long-established Japanese tableware brand Tachikichi has released its first-ever collaboration with the popular Sanrio character, Kuromi.

A new line of original merchandise is being released to celebrate the fifth anniversary of the popular Sanrio character unit, Hapidanbui.

A new collaboration has been announced between the anime series Uma Musume Cinderella Gray and the Sanrio character unit, "Hapidanbui."