The sold-out Fender x Hello Kitty Stratocaster is getting a re-release
Following the massive, sold-out success of last year's collaboration, Fender has revealed a new lineup for its "Fender x Hello Kitty Collection."
Tag Sanrio
The adorable Sonic x Sanrio collab’s exclusive plushies are about to go on sale
A new range of plushies based on the collaboration between the animated series "SONIC & FRIENDS" and the popular "Sanrio Characters" is set to go on sale.
The collab between Junji Ito’s Tomie and Hello Kitty is getting a new online lottery with exclusive prizes
A new, online-only lottery has been announced that will feature one of the most popular crossovers of the year: Tomie x Hello Kitty.
Baskin-Robbins to celebrate Hello Kitty’s birthday with new collaboration
The Baskin-Robbins Japan and Hello Kitty collaboration is back for a second year.
mikko × Sanrio pop up shop opens in Tokyo this month
A new pop up shop for Sanrio will open between October and November, with a range of exclusive merchandise available to purchase.
Sanrio reveals new collab with British lifestyle brand LAURA ASHLEY
A new collaboration has been launched between the British lifestyle brand LAURA ASHLEY and the immensely popular Sanrio characters Hello Kitty and Cinnamoroll.
Sanrio characters become steam buns for adorable new capsule toy figure collection
A new line of capsule toys has been announced by Bandai, which reimagines the popular Sanrio Characters as delicious-looking "chukaman," or Chinese-style steamed buns.
Razer’s Sanrio collab continues with new and exclusive My Melody headset
The gaming hardware and accessory brand Razer has expanded its collaboration with the Japanese character company Sanrio, this time with a new product themed around the popular My Melody.