New Sanrio x majoretty Dress Collab Collection Features Hello Kitty, Kuromi and My Melody

Sanrio has officially revealed a new collaboration with the fashion brand “majoretty” that will see the release of an elegant new line of dresses.

The “majoretty x Sanrio Characters” and “majoretty x Hello Kitty” dress collections feature intricate designs that blend character art with high-fashion ruffles and ribbons.

“majoretty” focuses on bringing more cute elements into everyday life and this partnership perfectly captures that goal through its detailed garment construction.

The brand typically incorporates classic bows to create a look that is both sophisticated and playful for people who enjoy a highly feminine aesthetic.

The new clothing line leans into the elaborate visual elements that “majoretty” is known for by featuring intricate prints of fan-favorite Sanrio mascots across the entire range.

Sanrio and “majoretty” have stated that the collab collection has been crafted to appeal to fans “maiden hearts” by blending classic mascots with a refined style that is suitable for daily wear.

Every item in the collaboration features elements like frills and detailed prints that represent the high level of craftsmanship associated with the “majoretty” brand.

The main “majoretty x Sanrio Characters” lineup includes five separate dress variations that each bring a unique charm to the collection.

Fans of the refined and feline Charmmy Kitty can choose between two separate color ways which highlight her sophisticated nature.

The sweet and cheerful My Melody is also featured in two separate colors, offering two different aesthetics that reflect her kind-hearted personality.

A darker and more stylish aesthetic is present in the “majoretty x Sanrio Characters Kuromi Dress” which captures her rebellious yet adorable personality through a more alternative color palette.

The Kuromi design is intended to be accessible to more fans across the community as it includes an expanded 5L size alongside the standard range of S through 4L.

Every dress within this main “majoretty x Sanrio Characters” lineup is priced at 8,580 yen (approx. $56 USD / £45 GBP).

Moving on to the “majoretty x Hello Kitty” dress collection, this line offers two different color options celebrating the most iconic mascot in the history of the company in a way that is befitting of her legendary status.

Pricing for the Hello Kitty items is structured by size to ensure the best fit for every customer while maintaining the high standards of the collaboration.

Standard sizes for the “majoretty x Hello Kitty” dress including S, M, and L are available for 6,380 yen (approx. $41 USD / £33 GBP).

Larger options such as the 3L and 4L versions are available for 7,480 yen (approx. $49 USD / £39 GBP).

Each of these adorable new outfits allow fans to showcase their favorite characters in a way that feels fashionable and mature enough for a variety of social occasions.

Japanese retailer Avail is coordinating the release of these items through a specialized digital launch to ensure that shoppers nationwide have a fair chance at securing their favorites.

The “majoretty x Sanrio Characters” and “majoretty x Hello Kitty” outfits will officially launch on Monday, May 18, 2026, at 12:00 PM JST.

Customers can only purchase the items through the Shimamura Park official online store.

These dresses will not be available at any physical Avail store locations and are strictly restricted to the Shimamura Park online storefront.