Sanrio Announces Colorful “Monster Costume” Merch Collection
Sanrio has announced an adorable new lineup of colorful merchandise featuring some of its most popular mascots.
The “Monster Costume” design series brings a bright, pop-inspired aesthetic to the company’s famous roster of cute animals.
Sanrio is a global entertainment company famous for creating iconic characters like Hello Kitty, My Melody, and Kuromi.
These mascots frequently receive fresh merchandise drops to celebrate different seasons, holidays, and unique fashion trends.
This new release focuses on a vibrant, sweet-filled theme combining candy, stars, and heart motifs with soft, shiny textures.
The characters are depicted wearing fuzzy monster outfits, adding a playful twist to their standard appearances that fans are sure to enjoy.
Let’s take a closer look at the adorable gear featured in this monster-themed lineup!
- “Monster Costume” Mascot Holder
- Price: 2,497 yen (approx. $16 USD / £13 GBP)
Available in five variations, these fluffy plush keychains depict the characters wearing brightly colored monster suits.
- “Monster Costume” Mini Pouch
- Price: 1,793 yen (approx. $12 USD / £9 GBP)
These face-shaped cases feature an acrylic logo zipper pull and a carabiner, making them the perfect size for holding wireless earphones.
- “Monster Costume” Pouch
- Price: 1,980 yen (approx. $13 USD / £10 GBP)
This larger makeup or pen case is crafted from gradient boa material and features an aurora patch and a faux fur ball pull.
- “Monster Costume” Binder
- Price: 2,794 yen (approx. $18 USD / £15 GBP)
Designed for collectors, this furry binder can safely store up to 120 trading cards or small photographs.
- “Monster Costume” Sticker Set
- Price: 550 yen (approx. $4 USD / £3 GBP)
A set of holographic decals perfect for decorating smartphones or laptops.
- “Monster Costume” Secret Keychain
- Price: 880 yen (approx. $6 USD / £5 GBP)
These blind-box accessories resemble candy wrappers and feature a fun shaker effect with loose beads and a mascot inside.
The new accessories are scheduled to launch physically at official Sanrio stores and department store corners, as well as digitally through the Sanrio Online Shop, on Wednesday, April 22, 2026.
Select regional stores across Kyushu, Tottori, Hiroshima, Yamaguchi, and Okinawa will begin stocking the items a day later, on Thursday, April 23, 2026.
To ensure fairness during the launch period, physical store purchases will be strictly limited to one piece per character for standard items and eight pulls for the blind-box keychains.
Online shoppers will be allowed to purchase up to two pieces per character for the standard items.
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