wakemake Launches Limited Edition Hello Kitty Makeup Collection
The popular K-beauty brand wakemake has announced a nostalgic partnership with a beloved global icon from Sanrio.
The new Hello Kitty collaboration collection features an array of cosmetics showcasing the famous character across a variety of limited edition colors and packaging designs.
Hello Kitty is a global pop culture phenomenon that first appeared in Japan back in 1974 and has since become a symbol of friendship and kindness.
wakemake is the flagship makeup brand from CJ OLIVE YOUNG, which serves as Korea’s leading health and beauty platform with a massive network of over 1,300 physical stores.
The brand is highly regarded for its transparent and soft color palettes that allow users to find their perfect match while following the latest beauty trends.
Let’s take a look at the full wakemake x Hello Kitty collab collection!
- Hello Kitty Seamless Wear Foundation
- Price: 4,050 yen (approx. $27 USD / £21 GBP).
This product creates a smooth finish similar to a digital filter and comes with a special mini brush and a mixing palette.
- Hello Kitty Soft Blurring Eye Palette
- Price: 3,135 yen (approx. $21 USD / £16 GBP).
Eyes can be highlighted using this palette which offers a versatile range of textures from soft mattes to brilliant glitters.
- Hello Kitty Shaking Blur Cheek
- Price: 1,800 yen (approx. $12 USD / £9 GBP).
This item features a unique water-based formula that requires a quick shake before application to deliver a clear and natural flush of color.
- Hello Kitty Soft Sheer Multi Palette
- Price: 3,120 yen (approx. $21 USD / £16 GBP).
This comprehensive kit combines eyeshadow, blush, and highlighter into a single convenient palette.
- Hello Kitty Waterful Glow Tint
- Price: 1,650 yen (approx. $11 USD / £9 GBP).
These lip products provide a lightweight and non-sticky finish that keeps its vibrant color for hours.
- Hello Kitty Healthy Glow Balm Stick
- Price: 1,650 yen (approx. $11 USD / £9 GBP).
This balm includes a character-themed hairpin with specific shades and features a Japan-exclusive color called Rare Beige.
- Hello Kitty Soft Blurring Balm Stick
- Price: 1,650 yen (approx. $11 USD / £9 GBP).
These matte sticks have a souffle-like texture and come with a dedicated character-themed lip pouch.
- Hello Kitty Spatula Wide Foundation Brush
- Price: 2,145 yen (approx. $14 USD / £11 GBP).
This tool combines the features of a spatula and a brush to ensure a thin and even layer of foundation application.
- Hello Kitty Makeup Set
- Price: 4,650 yen (approx. $31 USD / £24 GBP).
This Qoo10 exclusive set includes the foundation, brush, mixing palette, cheek color, balm stick, and a special makeup pouch.
Pre-orders for these items opened through the official Qoo10 online store on Monday, February 23, 2026.
General sales will begin across Japan on Friday, March 6, 2026, at various variety shops, drugstores, and online platforms such as Amazon and ZOZOTOWN.
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