Mob Psycho 100 III 10th Anniversary “Haori × Suit ver.” POP UP SHOP at Shinjuku Marui Annex
A new Mob Psycho 100 pop-up shop is set to open this November, celebrating the anime’s 10th anniversary with exclusive merchandise featuring five characters in newly illustrated outfits.
The “Mob Psycho 100 III 10th Anniversary POP UP SHOP Haori × Suit ver.” will take place at Annivroad by Bushiroad Creative Store in Shinjuku, combining the new merchandise collection with special purchase bonuses and commemorative photo opportunities.
Based on the web manga created by ONE, Mob Psycho 100 follows Shigeo Kageyama, a seemingly ordinary middle school student with extraordinary psychic abilities.
Known as Mob, he works alongside self-proclaimed psychic Arataka Reigen while attempting to manage his powers and navigate everyday life, with the anime first airing in 2016.
For the anniversary collection, Mob, Reigen, Dimple, Ritsu Kageyama and Teruki Hanazawa appear in original illustrations combining traditional Japanese haori with modern suits.
The artwork will be used across ten merchandise categories, including acrylic stands, holographic illustration sheets, Japanese-paper-style acrylic keychains, clear files, trading badges and collectible photo cards.
Additional products will include miniature acrylic blocks, clear illustration boards and heart-shaped badges featuring smaller character designs.
A separate series of diorama acrylic stands will feature eight characters, expanding the lineup to include Katsuya Serizawa, Sho Suzuki and Ryo Shimazaki.
The collection will also include an embroidered pouch based on Dimple and finger mascot keychains featuring Mob and Reigen.
Customers spending ¥3,000 on eligible merchandise in a single transaction will receive one randomly selected holographic illustration sheet from five designs, with another available for every additional ¥3,000 spent.
An additional sheet will be provided to customers paying with an EPOS card or presenting one while paying in cash, with all bonuses available while supplies last.
Visitors will also be able to take commemorative photographs using five specially designed frames featuring the new anniversary artwork.
The HARTi Photo machine will print each photograph immediately after it is taken, with a QR code allowing customers to download a digital copy.
Each photo session will cost ¥1,000, with the possibility of restrictions on the number of sessions available per customer.
The event will take place at Annivroad, a permanent Bushiroad Creative retail space dedicated to anniversary celebrations and other special character events.
The “Mob Psycho 100 III 10th Anniversary POP UP SHOP Haori × Suit ver.” will run from November 7 through November 23, 2026 at Annivroad by Bushiroad Creative Store on the second floor of Shinjuku Marui Annex, located at 3-1-26 Shinjuku, Shinjuku-ku, Tokyo.
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