Mos Burger reveals limited edition toys for new collab with Sanrio’s My Melody and Kuromi
Mos Burger has announced a new, multi-part collaboration with the popular Sanrio characters My Melody and Kuromi.
The collaboration celebrates two major character anniversaries occurring in 2025: My Melody’s 50th and her self-proclaimed rival Kuromi’s 20th.
My Melody is a sweet, bright girl known for her signature hood, and Kuromi is her rival, known for her black hood with a pink skull.
The first phase of this new campaign will feature a collection of limited-edition toys, which will be included with the purchase of Mos Burger’s kid’s meal sets.
The toy lineup includes five different items designed for daily use and play.
Here is the full toy lineup:
- Ballpen (My Melody)
- Ballpen (Kuromi)
- Letter Set
- Features both My Melody and Kuromi.
- Mini Towel
- Features a My Melody design.
- Pose-Matching Game
- Features a Kuromi design.
This first wave of collaboration toys will be available starting Wednesday, November 12, 2025.
Customers can receive one free toy of their choice (while supplies last) with the purchase of a “Mos Wai Wai Set” (priced from 540 yen to 660 yen) or a “Low-Allergen Menu Drink and Toy Set” (priced at 590 yen).
The promotion is scheduled to run until late February 2026, or until the limited-edition toys sell out, and will be available at Mos Burger locations nationwide (excluding some stores).
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