GU's latest Sanrio apparel collection features Hello Kitty and Pompompurin

A new collaboration collection between the apparel retailer GU and Sanrio has been officially announced.

The new lineup features the globally beloved Sanrio characters Hello Kitty and Pompompurin, both rendered in a charming, nostalgic, retro-style.

The collection includes a range of items from everyday sweatshirts to fluffy “narikiri” roomwear that transforms the wearer into Hello Kitty or Pompompurin, as well as lounge sets and apparel for kids.

Here is the full product lineup:

Heavy Weight Sweat Short Parka (Hello Kitty White)
- Price: 2,990 yen (approx. $19.42 USD / £15.54 GBP)

Heavy Weight Sweat Short Parka (Hello Kitty Blue)
- Price: 2,990 yen (approx. $19.42 USD / £15.54 GBP)

Marshmallow Feel Full-Zip Parka (Hello Kitty)
- Price: 2,990 yen (approx. $19.42 USD / £15.54 GBP)

Marshmallow Feel Full-Zip Parka (Pompompurin)
- Price: 2,990 yen (approx. $19.42 USD / £15.54 GBP)

Marshmallow Feel Lounge Set (Hello Kitty)
- Price: 3,990 yen (approx. $25.92 USD / £20.73 GBP)

Marshmallow Feel Lounge Set (Pompompurin)
- Price: 3,990 yen (approx. $25.92 USD / £20.73 GBP)

[KIDS] GIRLS Sweat Pullover (Hello Kitty)
- Price: 1,990 yen (approx. $12.93 USD / £10.34 GBP)

[KIDS] GIRLS Sweat Pullover (Pompompurin)
- Price: 1,990 yen (approx. $12.93 USD / £10.34 GBP)

[KIDS] GIRLS Sweat Parka (Hello Kitty)
- Price: 1,990 yen (approx. $12.93 USD / £10.34 GBP)

[KIDS] GIRLS Sweat Parka (Pompompurin)
- Price: 1,990 yen (approx. $12.93 USD / £10.34 GBP)

The GU and “Sanrio Characters” collaboration collection is scheduled to be released on January 1, 2026 via the official GU online store and in select stores across Japan.

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