Sanrio Reveals Adorable New Balletcore Collection Starring Hello Kitty and Friends

Sanrio is bringing back its popular holiday-themed prize lottery for a second year, giving ten of its most popular characters a new collection of ballet-inspired outfits decorated with ribbons, frills and festive accessories.

The new “Sanrio characters Holiday Collection 2026” from Happy Kuji includes two enormous Hello Kitty and Kuromi plush toys, ten miniature character figures and a wide selection of accessories, all featuring exclusive designs created for the holiday season.

This year’s collection takes inspiration from the popular balletcore fashion trend, combining soft pink, white and navy colors with satin ribbons, lace and delicate details inspired by traditional ballet clothing.

The theme gives each character a coordinated makeover, with Hello Kitty, My Melody, Kuromi, Cinnamoroll, Pochacco, Pompompurin, Hangyodon, My Sweet Piano, Little Twin Stars and Wish Me Mell appearing throughout the collection.

Sanrio has previously explored similar designs with another official Balletcore collection, which dressed Hello Kitty, Kuromi, My Melody and Cinnamoroll in ribbon-covered outfits across plush mascots, pouches and accessories.

This latest release comes from Happy Kuji, a Japanese prize lottery brand operated by Sunny Side Up, where each purchased ticket guarantees a prize from a tiered selection of merchandise.

The brand has previously given Sanrio’s characters other themed makeovers, including the PUNKS Party Halloween 2026 collection, which replaced their usual colorful outfits with black clothing, chains and studs.

For the latest holiday collection, Happy Kuji has revealed 11 prize tiers alongside a special Last Prize awarded to the person who purchases the final ticket remaining at a participating store.

Let’s take a look at the full collection!

• Special Prize: BIG! Kuromi Plush (1 design)

An approximately 40 cm tall Kuromi plush dressed in a navy-and-pink ballet-inspired outfit, featuring lace-up ribbons on her ears, an oversized satin bow around her neck and ballet shoe-style detailing on her feet.

• A Prize: Character Figures (10 designs)

Ten miniature figures featuring the complete character lineup dressed in individually designed outfits, with matte finishes, soft colors and sculpted ribbons, each measuring approximately 5.5 to 8.5 cm tall and supplied with a display base.

• B Prize: Plush Charms (5 designs)

Fluffy character charms featuring Hello Kitty, Cinnamoroll, My Melody, Kuromi and Wish Me Mell, decorated with satin frills, ribbons and pearl accents, measuring up to approximately 14 cm tall.

• C Prize: Fur Pouches (2 designs)

Soft, furry shoulder pouches featuring Hello Kitty and Kuromi, each measuring approximately 17 × 14 cm and finished with a small matching character charm.

• D Prize: Pearl Straps (2 designs)

Decorative straps inspired by Cinnamoroll and Pompompurin, combining pearl-style beads and ribbons for attaching to smartphones, bags or other accessories.

• E Prize: Satin Pouches (4 designs)

Glossy fabric pouches featuring Hangyodon, My Sweet Piano, Little Twin Stars and Wish Me Mell, decorated with lace-inspired heart designs and measuring approximately 14 × 18 cm.

• F Prize: Accessory Trays (4 designs)

Heart-shaped trays featuring Pochacco, My Melody, Hangyodon and Pompompurin, with frilled edges and character artwork, designed for holding jewelry, cosmetics or other small items.

• G Prize: Ribbon Charms (10 designs)

Oversized satin bows in colors inspired by each of the ten featured characters, paired with acrylic character charms and gold-colored ball chains for attaching to bags and pouches.

• H Prize: Rubber Collection (12 designs)

A selection of three accessory types comprising heart-shaped coasters featuring Hello Kitty, Pochacco, Pompompurin and Hangyodon, cable bands featuring Cinnamoroll, Pochacco, Little Twin Stars and Wish Me Mell, and hair ties featuring My Melody, Kuromi, My Sweet Piano and Little Twin Stars.

• I Prize: Can Badge Sets (5 designs)

Five badge sets featuring pairs of characters in their exclusive holiday outfits, including My Melody with Kuromi, Pompompurin with Cinnamoroll and Hello Kitty with Little Twin Stars.

• J Prize: Mini File and Sticker Sets (5 designs)

Matching character-pair designs featuring small files for storing tickets and photographs, accompanied by decorative stickers, with each file measuring approximately 14 × 10 cm.

• Last Prize: BIG! Hello Kitty Plush (1 design)

An approximately 40 cm tall Hello Kitty plush wearing an elaborate ballet-inspired dress decorated with ribbons, featuring a playful winking expression and awarded exclusively to whoever purchases the final ticket at a participating store.

For the C through J prize tiers, winners can choose between the available designs, while the higher-tier figures and plush charms are not selectable.

Happy Kuji has also announced a separate Happy Challenge campaign, allowing participants to enter an additional prize draw using their lottery ticket stubs.

A special character plush has been teased as the campaign’s prize, with its identity and entry details scheduled to be revealed at a later date.

The new “Sanrio characters Holiday Collection 2026” Happy Kuji will launch in Japan on December 4, 2026, with tickets priced at ¥880 each (approximately $6 / £4).

Participating retailers will include Lawson, FamilyMart, Lawson Store 100, Ministop, Ito-Yokado, Don Quijote and selected bookstores and hobby shops, with individual locations listed through the official Happy Kuji website.

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