Tamagotchi Unveils New Zodiac-Themed 30th Anniversary Collection Ahead of Release

Image by James Richardson

Bandai has officially revealed the complete prize lineup for its latest Tamagotchi Ichiban Kuji, bringing the franchise’s popular virtual pets together with the 12 zodiac signs for a new collection inspired by the night sky.

The new “Ichiban Kuji Tamagotchi: Found in the Night Sky!? The 12 Zodiac Signs and Tamagotchi” features nine prize tiers, alongside a special Last One Prize and a separate Double Chance campaign, with exclusive merchandise ranging from plush toys and home accessories to character-themed gifts.

Ichiban Kuji is Bandai’s popular prize lottery system, sold through convenience stores, hobby shops and other participating retailers in Japan, where every ticket purchased guarantees an item from a tiered collection of exclusive merchandise.

The new collection follows Tamagotchi’s previous Ichiban Kuji in August 2025, which celebrated the nostalgia of Japan’s Heisei era with a special-edition Original Tamagotchi device, a Mametchi room light and other retro-inspired prizes.

Tamagotchi is also celebrating its 30th anniversary, with Bandai organizing several major events and collaborations, including the Super Tamagotchi Festival in Harajuku and Shibuya and a new collection of PUMA sneakers and streetwear.

Image by James Richardson

For the latest Ichiban Kuji, the characters have been paired with different zodiac signs through original illustrations, incorporating stars, constellations and other celestial designs across the collection.

Let’s take a look at the full prize lineup!

• A Prize: Shooting Star Sparkle★ Blanket-in-Cushion

A 40 cm cushion that opens using a drawstring closure to reveal a circular 90 cm blanket decorated with original Tamagotchi artwork representing all 12 zodiac signs, with a shooting-star design incorporated into the opening mechanism.

• B Prize: Let’s Look Up at the Stars★ Mametchi Standing Mirror

A 25 cm tabletop mirror featuring a three-dimensional Mametchi figure looking towards the night sky, alongside a small Tamagotchi-shaped tray designed to hold jewelry and other accessories.

• C Prize: First Star★ Marutchi Ceramic Bowl

A ceramic bowl measuring approximately 15 cm, featuring illustrations of the 12 zodiac signs around its exterior and Marutchi positioned at the center.

• D Prize: Together With the Little Stars★ Plush Character Charms (3 designs, selectable)

A collection of 7.5 cm plush charms featuring Mametchi, Kuchipatchi and Mimitchi, each depicted riding a small star or sleeping among the stars, with customers able to select their preferred character.

• E Prize: Shooting Star★ Special Shaped Mug

A 9.5 cm mug decorated with zodiac-themed Tamagotchi artwork around its exterior, featuring a handle shaped like a shooting star.

• F Prize: 12 Zodiac Signs★ Metal Charms (12 designs, selectable)

A series of 4 cm metal charms featuring Tamagotchi characters representing each of the 12 zodiac signs, allowing customers to choose their own star sign or favorite character.

• G Prize: Sparkling★ Rubber Charm Collection (12 designs, selectable)

A collection of 4.5 cm rubber charms featuring raised character illustrations, transparent sections and glitter details, with 12 different zodiac-themed designs available to choose from.

• H Prize: Tamamori★ 12 Zodiac Sticker Sets (4 designs, selectable)

Four sets of Tamagotchi stickers featuring zodiac-themed character artwork, supplied with oversized backing sheets that can be cut and arranged to create personalized decorations.

• I Prize: Egg-Shaped Playing Cards With Gotchi Cards (2 designs, random)

A set of egg-shaped playing cards decorated with zodiac illustrations, accompanied by six Gotchi Cards featuring characters associated with different star signs, with two randomly distributed card selections available.

The collection’s Last One Prize is a large “Together With the Little Stars★ Mametchi Plush,” featuring the character riding a yellow star.

Measuring approximately 30 cm tall, the plush uses a soft, fluffy finish and will be awarded to the customer purchasing the final remaining ticket from a participating store’s lottery display.

Bandai has also revealed a separate Double Chance Prize, offering fans an opportunity to win an exclusive Tamagotchi-themed zodiac fortune-telling machine.

The “Spinning★ Zodiac Fortune-Telling Machine” recreates the small tabletop fortune dispensers commonly found in Japanese restaurants during the Showa era, using a rotating mechanism to deliver a fortune based on the zodiac signs.

Measuring approximately 13 cm tall, the machine will be limited to 3,000 winners through the Double Chance campaign, which gives eligible lottery participants an additional opportunity to win a special prize.

The new “Ichiban Kuji Tamagotchi: Found in the Night Sky!? The 12 Zodiac Signs and Tamagotchi” will begin launching across Japan on November 21, 2026, priced at ¥781 (approximately $4.93 / £3.68) per ticket, including tax.

Participating retailers will include 7-Eleven, Ito-Yokado and Youme Town stores, alongside Tamagotchi Factory locations and other selected outlets, with stock and individual prize availability varying between stores.

The Double Chance campaign will run from November 21, 2026, through the end of February 2027, although applications may close earlier if all 3,000 prizes have been awarded.

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