Hatsune Miku x Sanrio clothing collection launches this March

A new clothing collaboration between Piapro Characters and Sanrio will launch this March.

A new clothing collaboration between Piapro Characters and Sanrio will launch this March.

Sanrio is hosting a limited-time event called "We Have to Go to Cinnamoroll's Birthday Party!"

Cinnamoroll is set to collaborate once again with dorayaki specialist chain YURINAN.

A collaboration pop up shop between the manga The guy she was interested in wasn't a guy at all by Sumiko Arai (which won first place in the Web Manga category of the Next Manga Awards 2023) and Sanrio Characters will be held at eight Tower Records stores from the 1st to 19th March 2025.

It's the sixth consecutive year of collaborations between Pastel and Pom Pom Purin!

A pop-up store for one of Sanrio's most popular characters, Cinnamoroll, will be held at Shibuya Sakura Stage SHIBUYA SIDE from February 20th to March 12th 2025.

A pop-up store celebrating the 40th anniversary of popular Sanrio character Hangyodon, will be held at Lumine Est in Shinjuku from March 5th to March 20th, 2025.

Asahi Soft Drinks is set to launch a new collection of Calpis bottles featuring beloved Sanrio characters.