My Melody and Kuromi watches go on sale at special event in Tokyo

Japanese watch brand Angel Heart marked its 20th anniversary with a delightful collaboration with two of Sanrio’s most popular characters.

Japanese watch brand Angel Heart marked its 20th anniversary with a delightful collaboration with two of Sanrio’s most popular characters.

A new pop up shop for Obungu to Issho and Sanrio will open from the 16th May in Tokyo, Yokohama and Osaka.

A new pop up shop for A3! × Sanrio will open in Tokyo from the 16th May and Osaka from the 20th June.

The natural cosmetics retailer LUSH has announced their exciting collaboration with Sanrio is coming to Japan.

A new pop up shop for Blue Lock and Sanrio will open in Premium Shops nationwide from the 26th April.

Cardcaptor Sakura will team up with Japan’s top discount store chain, Don Quijote, to release a new range of apparel.

A new pop up shop for Hatsune Miku and Cinnamoroll will open in Tokyo from the 11th April.

Oita Airport has officially embraced a new, heartwarming identity, with the airport set to be known as "Oita Hello Kitty Airport” until late 2025.