Sanrio Launches Adorable New Official Skincare and Beauty Collection

Sanrio has launched a new official collection of skincare products and beauty accessories featuring Hello Kitty, My Melody, Cinnamoroll, Kuromi and several other fan-favorite characters.
The new range pairs colorful character artwork with glossy, aurora and gemstone-inspired finishes across products designed for both everyday beauty routines and display.

Elsewhere in Sanrio’s September beauty lineup, sanrio house recently launched its first full cosmetics collection starring Hello Kitty, My Melody, Kuromi, My Sweet Piano and Cinnamoroll across eye shadow, lipstick, highlighter, eyeliner and lip gloss.

My Melody and Kuromi have also teamed up with Cosme Kitchen for a separate collection spanning makeup, skincare and beauty accessories from brands including LOVECHROME, FEMMUE, ETVOS and F ORGANICS.

This newest Sanrio release includes five different product types, ranging from moisturizing face treatments to character-themed mirrors, cosmetic storage and hair brushes.
Let’s take a look at the full collection!
- Face-Shaped Point Packs – ¥462 each (approximately $3 / £2)

Available with Hello Kitty, My Melody, Cinnamoroll and Kuromi designs, each Japanese-made pack contains 12 smaller moisturizing masks split between two different character expressions, with hyaluronic acid and aloe vera leaf extract included in the formula.
- Random Face Mask – ¥440 (approximately $3 / £2)

Each pack contains one of six randomly selected full-face character designs, combining printed Sanrio artwork with moisturizing ingredients so the mask temporarily transforms the wearer’s face into one of the featured characters.
- Stand Mirror – ¥2,970 each (approximately $19 / £14)

Hello Kitty, My Melody and Kuromi receive adjustable stand mirrors with an iridescent finish, faceted decorative details and sparkling stones incorporated into each character-themed design.
- Cosmetic Chest – ¥1,980 each (approximately $13 / £9)

The same three characters appear across compact storage chests finished with an aurora effect, with a raised character-themed drawer pull accented by a sparkling stone and a drawer that can be repositioned for either vertical or horizontal display.
- Stone Hair Brush – ¥1,980 each (approximately $13 / £9)

Hello Kitty, My Melody, Cinnamoroll and Kuromi feature on compact hair brushes with raised character faces, glossy finishes and sparkling stone details incorporated into the design.
The release is also accompanied by restocks of Sanrio’s moisturizing lip creams and hand creams featuring Hello Kitty, My Melody, Cinnamoroll, Kuromi, Pochacco and My Sweet Piano, with each product priced at ¥946 (approximately $6 / £5).


Matching sets containing both the lip cream and hand cream have also returned for all six characters, priced at ¥1,397 each (approximately $9 / £7).

The new collection is now available through the official Sanrio Online Shop and participating Sanrio stores and department-store Sanrio corners across Japan.
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