Sanrio Launches Huge New Official Makeup Collection Starring 5 Fan-Favorite Characters

Sanrio’s lifestyle brand “sanrio house” has unveiled its first official cosmetics collection, bringing Hello Kitty, My Melody, Kuromi, My Sweet Piano and Cinnamoroll to a new range of makeup products.

Built around the theme “Kawaii² Beauty,” the collection includes six different product types covering eye shadow, lipstick, highlighter, eyeliner and lip gloss, with character-inspired colors and packaging designed to be easy to use as part of everyday makeup.

sanrio house launched in March 2026 as a Sanrio-supervised brand operated by MASH Group, expanding the company’s characters across fashion, home goods, beauty products and food through its own stores and online shop.

The brand has already released several character-focused collections during its first year, including Hello Kitty accessories and a dedicated SNIDEL HOME collaboration built around Kuromi.

Sanrio’s characters have also appeared across several other major beauty releases during 2026, including a recent Cosme Kitchen collection that brought My Melody and Kuromi to cosmetics, skincare and accessories from multiple brands.

Hello Kitty and her friends also became the faces of Olive Young’s huge “City Log” campaign, which covered hundreds of beauty, wellness and lifestyle products across the Korean retailer’s stores.

For sanrio house’s own beauty debut, one of the main products is the “Dreamy Pallet,” with five different eye shadow palettes created around individual characters.

Hello Kitty receives the coral-toned “Hello! Coral,” My Melody gets “Melody Pink,” Kuromi is represented by “Girlish Mauve” and My Sweet Piano receives “Fluffy Pink,” with each of those palettes containing four colors.

Cinnamoroll’s “Pastel Parasol” version uses a three-color arrangement instead, with the wider range combining character-inspired shades with pearl finishes designed to stay in place without excessive powder fallout.

Another key part of the collection is the “Dreamy Rouge,” which separates the lipstick case and color refill so buyers can choose their favorite character without being limited to a specific shade.

Five pearl-pink cases are available featuring Hello Kitty, My Melody, Kuromi, My Sweet Piano and Cinnamoroll, while ten different lipstick colors can be swapped between them depending on the wearer’s preference.

Let’s take a look at the full new sanrio house cosmetics collection!

• Dreamy Pallet – ¥4,730 each (approximately $30 / £22), except Cinnamoroll at ¥4,290 (approximately $27 / £20)

Five character palettes are available: Hello Kitty “Hello! Coral,” My Melody “Melody Pink,” Kuromi “Girlish Mauve,” My Sweet Piano “Fluffy Pink” and Cinnamoroll “Pastel Parasol,” with four colors in the first four palettes and three in Cinnamoroll’s version.

• Dreamy Rouge Case – ¥2,420 each (approximately $15 / £11)

Available with Hello Kitty, My Melody, Kuromi, My Sweet Piano or Cinnamoroll designs, allowing any of the separately sold lipstick refills to be fitted inside.

• Dreamy Rouge Refill – ¥1,980 each (approximately $13 / £9)

Ten shades are available: Cheerful Coral, Apple Flavor, Silky Pink, Blooming Pink, Charming Plum, Baked Berry, Romantic Pink, Milky Rose, Cinnamon Sugar and Magical Blue.

• Dreamy Glow Veil – ¥3,410 each (approximately $22 / £16)

A pearl highlighter available in White Veil, Silky Coral, Satin Pink, Purely Lilac and Lacy Aqua, with holographic Hello Kitty ribbon details used across the packaging.

• Dreamy Wink Liner – ¥1,980 each (approximately $13 / £9)

The fine-tip shimmering liner comes in Heavenly Rose, Angelic Pink and Muse Silver, using a roughly 0.01mm brush for smaller areas around the eyes.

• Dreamy Lip Gloss – ¥2,530 each (approximately $16 / £12)

A plumping gloss offered in Cherry Puree, Apricot Drop, Berry Mauve, Foamy Pink and Sugar Milk, with sets available featuring charms based on Hello Kitty, My Melody, Kuromi, My Sweet Piano and Cinnamoroll.

The lip gloss uses mint, ginger and cinnamon-derived ingredients to create a cooling and gently warming sensation, while the formula is designed to add shine and make the lips appear fuller.

The Dreamy Glow Veil uses color-shifting pearl particles to create a sheer highlight, while the Dreamy Wink Liner combines larger pearl particles with seven moisturizing ingredients for use around areas such as the inner corner, outer corner and lower eye.

The full “Kawaii² Beauty” collection will launch on September 24, 2026 through the sanrio house stores at Lumine Shinjuku 2 in Tokyo and LUCUA Osaka, with online sales through the official sanrio house store beginning at 12:00 PM JST the same day.

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