Sanrio mascots get a tropical makeover for new Okinawa exclusive merch

A new line of regionally exclusive merchandise featuring the popular Sanrio Characters has been released in Okinawa, Japan.

A new line of regionally exclusive merchandise featuring the popular Sanrio Characters has been released in Okinawa, Japan.

The first full-color prototype has been revealed for a new scale figure of Hatsune Miku based on illustrations by a popular artist.

New details have been announced for the next wave of merchandise from the popular collaboration between the virtual singer Hatsune Miku and the Sanrio character Cinnamoroll.

The fourth wave of a popular collaboration between the carbonated drink "Poppin' Cider" and Sanrio has been released.

A new pop up shop for Mezzo Piano×Hello Kitty will open this August, with a range of exclusive merchandise available to purchase.

Takara Tomy Arts has announced the upcoming release of a new Sanrio capsule toy collection.

Sanrio has teamed up with one of Japan’s top facial care products to release a range of products in limited-edition packaging.

A new wave of prize items from the manufacturer Sega has been released, continuing the popular collaboration between the virtual singer Hatsune Miku and the Sanrio character Cinnamoroll.