Sanrio releases new Hapidanbui merch to celebrate Pekkle’s 35th anniversary

Sanrio fans have a new reason to celebrate as the company has announced a special merchandise line in honor of the anniversary of one of Ahiru no Pekkle.

Sanrio fans have a new reason to celebrate as the company has announced a special merchandise line in honor of the anniversary of one of Ahiru no Pekkle.

Sanrio’s Harmonyland theme park has announced the full details of its special autumn event, "Harmony Halloween Magical Masquerade."

Munyugurumi Patio, a brand celebrated for its irresistibly soft and squeezable plush toys, has announced its latest collaboration with Sanrio.

A new pop up shop for Sanrio will open between July and September, with a range of exclusive merchandise available to purchase.

The first-ever standalone merchandise series for the new Sanrio character, Gaopowerroo, has been officially announced.

Bandai has announced a new series of capsule toys under its Gashapon brand, featuring some of Sanrio’s most popular characters.

The first wave of a new, exclusive merchandise collection featuring a collaboration between the global K-pop group SEVENTEEN and Sanrio Characters has been released.

Japanese gaming peripheral manufacturer Allone has announced a new line of protective cases for the Nintendo Switch 2, featuring some of Sanrio’s most popular characters.