Sanrio releases new Balletcore inspired goods collection

Sanrio is embracing the trendy "Balletcore" aesthetic with a new collection of goods.

Sanrio is embracing the trendy "Balletcore" aesthetic with a new collection of goods.

A new cafe for Jujutsu Kaisen and Sanrio will open in Tokyo, Nagoya and Osaka from June 12th.

The popular "ululis" MIZU shampoo series is collaborating with Sanrio's beloved character My Melody for a special limited-edition release.

Popular Sanrio character My Melody is celebrating her milestone 50th anniversary, and to mark this special occasion, she's teaming up with renowned Japanese watchmaker Seiko for a limited-edition collaborative timepiece.

To celebrate the 40th Anniversary of Sanrio's 'Marroncream' a new pop up shop will be held in Tokyo from May 30th.

A new Blue Lock and Sanrio themed pop up shop will open in Tokyo from June 13th.

'Sanrio Fes' is the largest celebration of everything Sanrio and will take place at Pacifico Yokohama from the 28th June.

A new Sanrio 'Hapidanbui' pop up shop will open its doors in Tokyo on May 9th for a limited time.

The interim results are in for the highly anticipated "2025 Sanrio Character Ranking," the annual popularity poll celebrating its 40th anniversary this year!

Fans of Attack on Titan and Sanrio will want to pick up the latest series of collaborative merchandise, which features Eren and Levi alongside two of Sanrio’s most popular characters.