Exclusive LABUBU to go on sale at Japan’s Osaka-Kansai World Expo
As the 2025 Osaka-Kansai Expo enters its final month, a new and highly anticipated exclusive item has been announced for the event's official store.
Tag Sanrio
Hatsune Miku’s Cinnamoroll collab returns with new range of exclusive merch
The collaboration between the virtual singer Hatsune Miku and the popular Sanrio character Cinnamoroll is set to continue with a new range of official merchandise.
Lawson’s exclusive Cinnamoroll christmas cake returns for 2025 with an adorable angel theme
The annual Lawson-exclusive Christmas cake featuring the popular Sanrio character Cinnamoroll has been announced for this year.
Sanrio’s Kuromi becomes a Y2K gyaru model for her new 20th anniversary cafe
A new collaboration cafe is set to open, celebrating the 20th anniversary of the popular Sanrio character, Kuromi.
Hello Kitty and Johnson’s Baby Oil announce new collaboration
A new collaboration has been launched between the iconic skincare brand Johnson's Baby and the globally popular Sanrio character, Hello Kitty.
Sanrio’s FamilyMart collab returns with a second wave of adorable Famichiki themed plushies
The second wave of a popular collaboration between the Japanese convenience store chain FamilyMart and the Sanrio Characters has been announced.
Sanrio’s Hapidanbui get an adorable new fall themed merch line
Sanrio's popular character group, Hapidanbui, is set to delight fans this autumn with a special collaboration event, "Happy Danby Autumn Walk," hosted at the Chofu and Kichijoji PARCO shopping centres.
Sanrio’s latest collaboration is a limited edition My Melody and Kuromi makeup primer
Japanese cosmetics brand Primavista has announced a new collaboration with the popular Sanrio characters My Melody and Kuromi.