Hello Kitty teams up with &honey for sweet new haircare collab
Sanrio's global icon Hello Kitty is teaming up with the popular Japanese haircare brand &honey for an exclusive limited-edition release.
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Orders open for dreamy new Cinnamoroll fashion accessory collection
Popular Japanese fashion brand & chouette has collaborated with Cinnamoroll to bring fans one of their cutest collections to date.
Fashion label MAISON SPECIAL releases Evangelion-inspired collection
The Japanese fashion label MAISON SPECIAL is launching a new collection based on the world of Neon Genesis Evangelion.
UNIQLO announces new “retro supermarket” Sanrio collection
A brand new collaboration between Sanrio, the Japanese company famous for its adorable characters, and Uniqlo's popular T-shirt brand "UT" is set to launch soon.
MegaHouse to release jumbo My Melody and Kuromi “Kaitai Fantasy” figures
MegaHouse has announced new soft vinyl figures of Sanrio's My Melody and Kuromi, which are set to become available for pre-order this July.
Adorable new Yu-Gi-Oh! x Sanrio collab merch is now available to pre-order
A new collaboration between the Yu-Gi-Oh! Duel Monsters series and Sanrio Characters has launched, with a range of themed merchandise now available for pre-order.
Sanrio teams up with Zoff for new limited-edition eyewear range
Japanese eyewear brand Zoff is launching its first collaboration collection with Sanrio's popular character unit "Hapidanbui."
Bookings open for Japan’s new Pompompurin themed hotel rooms
Following Pompompurin's first-place victory in the Sanrio Character Ranking 2025, Hotel New Otani Hakata is offering special themed rooms for fans.