Sanrio releases special My Melody and Kuromi anniversary chocolates

Sanrio is releasing two new adorably cute confectionery items featuring My Melody and Kuromi.

Sanrio is releasing two new adorably cute confectionery items featuring My Melody and Kuromi.

Ministop, a prominent Japanese convenience store chain, has announced an exciting new collaboration campaign with Sanrio.

A new series of Gashapon acrylic charms featuring a unique collaboration between renowned horror manga artist Junji Ito and Sanrio will soon be released.

Japanese apparel brand GU has announced that select items from its sold out ‘Chiikawa Summer Collection’ will become available to pre-order again this June.

Japanese fashion retailer Avail is set to release a new line of merchandise featuring Sanrio's Lloromannic.

Sanrio has announced a special collaboration with the Japan National Football Team that will see a number of their most popular mascots don the team's kit for a new line of merchandise.

All Nippon Airways (ANA), Japan's largest airline, is embarking on a charming new collaboration with Sanrio, the company behind kawaii characters like Hello Kitty.

The highly anticipated second collaboration between Piapro Characters (including Hatsune Miku) and Sanrio Characters is set to launch exclusively at FamilyMart stores nationwide.

Get ready for an overload of adorable, as Sanrio has announced an exciting new collaboration with Chiikawa.

Sanrio is embracing the trendy "Balletcore" aesthetic with a new collection of goods.