Maison de FLEUR’s latest Sanrio collab celebrates Kuromi’s birthday
Japanese fashion brand Maison de FLEUR has announced a new collaboration with the popular Sanrio character, Kuromi.
The new collection is being released to celebrate two major events for the character: her 20th anniversary and her birthday on the 31st of October.
Maison de FLEUR is a popular brand known for its elegant and feminine designs, which often feature ribbons and frills.
This new collection expresses Kuromi’s “little devil but cute” charm through a special, “all black” theme.
The lineup features four different types of items, including two different bags and a pair of charms.
A key highlight is the inclusion of a matching charm of the character My Melody, who is shown wearing a black hood to match her friendly rival, Kuromi.
The full lineup of new items is as follows:
- KUROMI Double Ribbon Tote Bag
- Price: ¥6,900 (approx. $47 USD / £37 GBP)
The brand’s popular Double Ribbon Tote, featuring a winking Kuromi in a frame decorated with ear motifs and frills, rendered in a gold foil print.
- KUROMI 2Way Tote Bag
- Price: ¥8,800 (approx. $60 USD / £47 GBP)
A two-way tote bag featuring a patch of a sitting Kuromi and an attached black ribbon charm.
- KUROMI Face Pouch Charm
- Price: ¥5,200 (approx. $35 USD / £28 GBP)
A small pouch charm that is shaped like Kuromi’s face.
- KUROMI / MY MELODY Charm
- Price: ¥3,950 (approx. $27 USD / £21 GBP)
A fluffy material charm of Kuromi dressed up with a ribbon, and a matching version of My Melody wearing a black hood.
Both of the bags in the collection also feature a custom, original inner lining with an all-over print of Kuromi and the Maison de FLEUR brand logo.
The new “Maison de FLEUR x KUROMI & MY MELODY” collection will have a two-phase release.
It will first launch on the official “STRIPE CLUB” e-commerce site and on ZOZOTOWN on Thursday, the 23rd of October, at 8:00 PM Japan Standard Time.
The in-store release at all physical Maison de FLEUR retail locations across Japan will follow on Friday, the 24th of October.
This post may contain affiliate links, and Essential Japan may earn a commission if you purchase through them.
