Sonic x Sanrio collab reveals Shadow’s character pairing and exclusive merch

SEGA has revealed the fourth and final character pairing for its upcoming collaboration between the short anime series SONIC & FRIENDS and the Sanrio Characters.

SEGA has revealed the fourth and final character pairing for its upcoming collaboration between the short anime series SONIC & FRIENDS and the Sanrio Characters.

The fashion brand SAMANTHAVEGA has announced a new, special collection in collaboration with the Sanrio characters “Little Twin Stars” to celebrate their 50th anniversary.

Japanese lifestyle store ITS'DEMO has announced a new, exclusive collaboration with the popular Sanrio character, Pochacco.

A new collaboration has been announced between the Kyoto Tango Railway (Tantetsu) and the popular Sanrio character, Kuromi.

A new prize lottery, or "Happy Kuji," has been announced, featuring the popular Sanrio Characters in a special "Black Halloween" theme.

Japanese confectionery chain Ginza Cozy Corner has announced its first-ever collaboration with the beloved Sanrio Characters.

The long-established Japanese tableware brand Tachikichi has released its first-ever collaboration with the popular Sanrio character, Kuromi.

A new line of original merchandise is being released to celebrate the fifth anniversary of the popular Sanrio character unit, Hapidanbui.