Sanrio unveils dreamy new My Sweet Piano birthday merch
Sanrio is set to launch an adorable pastel merchandise collection to celebrate My Sweet Piano's birthday on July 6th.
Tag Sanrio
Sanrio Character Ranking 2025 winner and full results announced
The results for the Sanrio Character Ranking 2025 have been officially announced, revealing the most popular characters as voted by fans.
MAISON SPECIAL unveils first Hello Kitty collab collection
Fashion brand MAISON SPECIAL has announced its first collaboration with Sanrio's Hello Kitty.
Sanrio teams up with top Korean cosmetics brand for new skincare range
Korean cosmetics brand CNP Laboratory is launching a limited-edition mist lotion series featuring Sanrio characters.
Declutter your desk with Sanrio’s cute new storage solutions series
Sanrio is set to release a super useful range of merchandise, designed to help fans organize their prized possessions.
Hello Kitty and friends enjoy traditional Japanese sweets in new exclusive merch line
Sanrio and GiGO are set to launch a new range of adorable items based around the theme of traditional Japanese sweets and tea.
My Melody and Kuromi’s new convenience store collab includes exclusive cups that you can’t get elsewhere
Ministop, a popular Japanese convenience store chain, is partnering with Sanrio to release two new sweets, celebrating My Melody's 50th Anniversary and Kuromi's 20th Anniversary.
Cinnamoroll is the star of Sanrio’s refreshing new lemon themed prize lottery
Sanrio is set to launch a new prize lottery this summer, offering fans a chance to win exclusive merchandise featuring Cinnamoroll paired with a refreshing lemon motif.