Sanrio’s Pekkle celebrates his 35th anniversary with new merch collab

Sanrio's friendly duck Pekkle is celebrating a significant milestone, with this year being his 35th anniversary.

Sanrio's friendly duck Pekkle is celebrating a significant milestone, with this year being his 35th anniversary.

Fashion brand ‘& chouette’ has introduced a new collection of special collaboration items commemorating the joint anniversaries of Sanrio characters My Melody and Kuromi.

A new cafe for a super cute collaboration between IdentityV and Sanrio will open in Tokyo from July 4th.

A new cafe for a super cute collaboration between IdentityV and Sanrio will open in Osaka from July 4th.

Takara Tomy is hoping that a new collaboration with Sanrio introduces a new range of fans to their popular “Tomica” toy car series.

Sanrio's popular mischievous character, Kuromi, is partnering with the distinctive Japanese fashion brand GALFY for a second collaboration.

Sanrio has officially launched this year's most iconic new collection: the "Sanrio Chocomint Design Series".

Sanrio is releasing two new adorably cute confectionery items featuring My Melody and Kuromi.

Ministop, a prominent Japanese convenience store chain, has announced an exciting new collaboration campaign with Sanrio.

A new series of Gashapon acrylic charms featuring a unique collaboration between renowned horror manga artist Junji Ito and Sanrio will soon be released.