Sanrio unveils cozy “Winter Cafe” themed Cinnamoroll lottery
Sanrio has officially launched a heartwarming new entry in their popular “Atari Kuji” series, focusing on the fan-favorite puppy, Cinnamoroll.
The new “Cinnamoroll Atari Kuji” embraces a “Winter Cafe” theme, offering fans a chance to win a variety of cute and practical items designed to add a touch of warmth to the colder months.
The “Atari Kuji” is Sanrio’s signature “no-lose” lottery system, where every ticket purchased guarantees a prize from the lineup.
This specific collection is headlined by substantial home goods, with the top-tier prizes including a fully functional oven toaster and a plush relief cushion perfect for lounging.
Each item highlights the enduring popularity of Cinnamoroll, a character who consistently places highly in the annual Sanrio Character Ranking, by placing him in a charming, hospitality-themed aesthetic that fits perfectly with the holiday season.
The lineup continues with cozy winter essentials such as blankets and themed glass bowls, alongside collectible mascots that fans can attach to their bags.
The complete list of prizes available to be won includes:
- Toaster Oven (2 per set)
- Relief Cushion (2 per set)
- Blanket (4 per set)
- Mascot (10 per set)
- Pouch (White) (6 per set)
- Pouch (Blue) (6 per set)
- Glass Bowl (10 per set)
- Scrapbook (Design A) (5 per set)
- Scrapbook (Design B) (5 per set)
- Accessory Case with Mirror (White) (6 per set)
- Accessory Case with Mirror (Blue) (6 per set)
- Marche Bag (8 per set)
For the lucky customer who draws the very last ticket in the box, Sanrio has prepared a “Last Special Award.”
This ultimate prize is a “Plush Set” featuring Cinnamoroll and his friend Milk dressed as cafe masters, packaged with a drawstring bag that can be used to display them immediately.
The “Cinnamoroll Atari Kuji” is priced at 990 yen (approx. $6.60 USD / £5.20 GBP) per draw.
Sales are set to start on December 19, 2025, at Sanrio Shops, convenience stores, and other participating retailers across Japan.
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