Sanrio reveals new Uma Musume: Cinderalla Gray collab merch collection

Sanrio has officially launched a new merchandise collection featuring a collaboration between Uma Musume: Cinderella Gray and some of their most popular characters.

This special lineup brings together the intense, competitive world of the hit racing series with the soft and cute aesthetic of Sanrio’s mascots.

Uma Musume: Cinderella Gray is a spin-off that follows the story of the legendary racehorse Oguri Cap as she rises from the local Kasamatsu Racetrack to the national stage.

While the anime is known for its gritty and passionate depiction of racing, this collaboration offers fans a much gentler interpretation of the cast.

The new merchandise features original illustrations drawn specifically for this partnership, depicting the “horse girls” paired with popular Sanrio characters.

Collectors can acquire a wide range of items, from affordable trading goods to display pieces suitable for decorating a room.

For those looking to collect multiple characters, the “Trading Hologram Can Badge” and “Trading Acrylic Card” series offer six different designs to chase.

Acrylic stands are available in standard sizes as well as a “BIG” variant, which stands as a centerpiece item priced at 4,400 yen.

Apparel options are also included, with T-shirts available in Large and Extra Large sizes featuring six different character designs.

To incentivize bulk purchases, the store is offering a special novelty gift campaign for early buyers.

Customers who spend over 2,000 yen (tax included) on related products will receive an “Original Postcard” as a bonus.

There are six postcard designs in total, which are distributed randomly on a first-come, first-served basis while supplies last.

Let’s take a look at the full merch lineup for the new Sanrio x Uma Musume: Cinderella Gray collab!

• Trading Hologram Can Badge (6 types): 550 yen (approx. $3.60 USD / £2.85 GBP)

• Trading Acrylic Card (6 types): 660 yen (approx. $4.30 USD / £3.40 GBP)

• Trading Parts-attached Acrylic Keychain (6 types): 990 yen (approx. $6.50 USD / £5.15 GBP)

• Acrylic Stand (6 types): 1,980 yen (approx. $13.00 USD / £10.30 GBP)

• BIG Acrylic Stand (6 types): 4,400 yen (approx. $29.00 USD / £22.80 GBP)

• Die-cut Smartphone Sticker (6 types): 550 yen (approx. $3.60 USD / £2.85 GBP)

• Clear File (6 types): 550 yen (approx. $3.60 USD / £2.85 GBP)

• Premium Card Holder (1 type): 1,320 yen (approx. $8.60 USD / £6.85 GBP)

• Trading Name Acrylic Plate Badge (6 types): 770 yen (approx. $5.00 USD / £4.00 GBP)

• Mug (1 type): 2,035 yen (approx. $13.30 USD / £10.60 GBP)

• Face Towel (1 type): 2,530 yen (approx. $16.60 USD / £13.15 GBP)

• Acrylic Art Board (1 type): 2,750 yen (approx. $18.00 USD / £14.30 GBP)

• Canvas Board F0 Size (6 types): 3,850 yen (approx. $25.20 USD / £20.00 GBP)

• T-Shirt (6 types): 4,400 yen (approx. $29.00 USD / £22.80 GBP)

• Plush Mascot (6 types): 2,750 yen (approx. $18.00 USD / £14.30 GBP)

The Sanrio x Uma Musume: Cinderella Gray collab merchandise is currently available for pre-sale via the official Animaru online store from December 24, 2025, until January 12, 2026.

After orders close, physical sales will be held at Tokyo’s Kiddyland Harajuku store and Umeda MBS Mainichi Broadcasting 1F Lobby Special Space in Osaka from February 13 to February 23, 2026.

A final post-event sale will then be held on the Animaru online store from March 13 to March 31, 2026.

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